WhatsApp to Introduce Ads in ‘Updates’ Section: What It Means for Marketers
The move aims to unlock new revenue streams for Meta, but there’s a chance it might backfire.
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WTF Series: WTF is a Creator Marketplace?
In simple terms, a creator marketplace is a platform that allows brands and creators to discover one another and connect with ease. More and more brands are recognising the opportunities that collaborating with influencers on social platforms can bring to them. Following the news that TikTok is now the second...
Pinterest Set to Test Live Streamed Creator Events
It has been reported that 29% of consumers frequently watch influencers’ livestreams, and among those viewers, 80% are likely to buy products as a result – therefore, the introduction of live streaming on Pinterest is a natural step in regards to engaging users and driving purchases through the platform. With Covid-19...
How has TikTok Become the Number Two Platform For Influencer Marketing?
Since switching from Musical.ly to TikTok in 2018, the short video based social media platform has exploded in popularity, creating new opportunities for brands and influencer marketers. Influencer marketing platform Linquia recently surveyed 163 enterprise marketers, at companies with over $1 billion in revenue, about their influencer marketing plans...
The Rise of Audio Content: Does Clubhouse Have Competition?
Clubhouse is an audio-only app hosting virtual rooms for live discussions, with opportunities for users to listen in and participate by speaking themselves. When it launched, Clubhouse was only available to iOS users via invite. The app is still invite only, however as of this week, is available to Android...
The Rise of Gigfluencers
Society’s perception of the quintessential influencer is changing. Influencers no longer have a stigma of just being young, white females that are into fashion and beauty. We’re now seeing more people from more walks of life find ways to monetise their content and promote brands, products and industries...
Ofcom to Gain New Online Safety Powers Following Government Bill
For the first time, Ofcom will be able to enforce new regulations under legislation for social media companies that will force them to protect children, stop racism and hate speech, and safeguard people’s democratic rights. Ofcom will be given the power to fine companies up to £18 million, or...
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