What Netflix and Amazon Ads' Global Partnership Means for Influencer Marketers
Netflix has just expanded its advertising reach by forming a partnership with Amazon Ads.
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- Battle of the Jeans: From Sydney Sweeney to Katseye, Which Viral Denim Campaign Actually Performed the Best?
- ChatGPT Now Mimics Google Ranking Factors: What That Means for Influencer and Content Marketers
- “You Have to Ride the Sandworm” Santi Pierini, CEO of CJ, on AI Search, Social Commerce, and the Future of Affiliate Marketing
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How Brands Can Optimise Their Christmas Campaigns to Stand Out in a Crowded Market
But there is an issue John Lewis is having to grapple with. Since the phenomenal success of The Long Wait, every other retailer has aggressively ripped off the John Lewis Christmas ad formula, to the extent that sitting through an ITV commercial break in November or December is essentially five...
LTK is Valued at $2 Billion After $300 Million Investment
This investment will supercharge talent and product development across LTK’s creator, brand and consumer shopping experiences, pioneering its growth as the largest global influencer marketing platform. Amber Venz Box, Co-Founder, and President of LTK says: “Ten years ago, we began with a mission to make creators, like myself, as...
So, You Want to be an Influencer? This is How Mega Stars Build Their Businesses
Being an influencer sounds like a dream. So it’s no wonder 86% of young Americans aspire to be social media influencers, according to market research. There are lots of wannabes, but not many have actually made it. Only 12% consider themselves to already be influencers. An even smaller percentage...
Live From #IMSLDN21: Facebook on the Metaverse and AI
As the journalist for Talking Influence, I wanted to chat with some of the speakers to find out about their highlights of the day, and to delve a little deeper into their thoughts for the future of the industry. I caught up with Becky Owen, Head of Content for EMEA...
TikTok Will Host it’s First Ever Black Friday Event Next Week for UK Users
There’s no denying that TikTok has made an impression on consumers, ask someone about their latest trendy purchase and it’s likely they will say ‘TikTok made me buy it!’. However, TikTok is now not just a platform for discovery, you can now make purchases directly through the app,...
#TalkingInfluence50: Meet the Top 50 Influencer Marketing Change Makers of 2021
The #TalkingInfluence50 aims to recognise the key players and change-makers within the influencer marketing industry. In an ever-growing industry, we are always seeing new talent breaking through the scene, bringing with them their knowledge and experience to enable the creator economy to thrive. A huge thank you to those who...
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