“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
The Home of Affiliate, Performance & Creator Economy News
Get started with our best stories
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, Neil Caldicott, Chief Marketing Officer, Blue Light Card, shows how...
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform
Billion Dollar Boy is doubling down on infrastructure for the creator economy with the launch of Creator Payments.
Useless Piles of Sh*t and a Celebration of Partner Marketing
It’s time to break free from enshittified monopolies, says Adtraction CEO Simon Gustafson.
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
Selecting the Best Social Media Channel for Your Niche
No matter the size of your business, you should be marketing on social media. But which social platform you decide to focus your activations on depends on a multitude of factors.
Talking Influence with: Grayskitz
Neve Fear-Smith and Sol Wilkinson talk with the content creator couple to learn more about their personal influences, professional influences, and goals for the future.
How to Protect Your Mental Health as an Influencer
When you allow millions of people into your daily life, there can be a severe lack of privacy, even when you’re controlling the content. Thankfully, there are ways you can protect your mental health while connecting to your audience.
Knock Knock. Who’s There? OnlyFans.
OnlyFans enters the world of comedy with its latest creative fund. It marks another step from the platform to ever so slightly distance itself from its NSFW reputation. But why is OnlyFans seeking a re-brand, and is it even possible?
Aligning Marketers and Influencers: Shifting Perspectives on Influencer Marketing Across the Funnel
The influencer marketing sector is experiencing a new wave of innovation, so how can we shift perspectives on the channel across the funnel? impact.com, in partnership with WARC, have surveyed more than 400 marketers and 400 influencers across Europe, North America, Asia, and Australia to better understand the evolving...
What’s Got Us Talking in September 2022?
September saw big changes in the social space, with Instagram scaling back its shopping features, Snapchat launching its web platform, and Meta's introduction of its Facebook Reels API. As the end of the year quickly approaches, it’s during this time that we can take a look at the industry's highs a
Recommended
