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Neve Fear-Smith

WTF Series: WTF is a Creator Marketplace?

In simple terms, a creator marketplace is a platform that allows brands and creators to discover one another and connect with ease. More and more brands are recognising the opportunities that collaborating with influencers on social platforms can bring to them. Following the news that TikTok is now the second...

Neve Fear-Smith

Pinterest Set to Test Live Streamed Creator Events

It has been reported that 29% of consumers frequently watch influencers’ livestreams, and among those viewers, 80% are likely to buy products as a result – therefore, the introduction of live streaming on Pinterest is a natural step in regards to engaging users and driving purchases through the platform. With Covid-19...

Guest Writer

The Rise of Gigfluencers

Society’s perception of the quintessential influencer is changing. Influencers no longer have a stigma of just being young, white females that are into fashion and beauty. We’re now seeing more people from more walks of life find ways to monetise their content and promote brands, products and industries...

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