Real Reason Ben & Jerry’s Co-Founder Jerry Greenfield Departed, and What It Means for Unilever
Jerry Greenfield, co-founder of Ben & Jerry’s, has stepped down after nearly five decades after political disputes with Unilever.
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Why You Don’t Need to Just be an E-Commerce Brand to Work with Influencers
It’s time to change the narrative around influencer marketing and demonstrate how it’s not only a tactic for e-commerce and retail brands but a huge opportunity for those in cause-led, education, public communications and beyond.
Directory Q&A: The Outloud Group
Talking Influence chatted with David Hoos, B2B Performance Marketing Manager at directory listed agency, The Outloud Group to find out more about what they offer and how you can get involved. Thank you for taking the time to work with us on this Q&A. First of all, please...
Why are Luxury Brands Getting Left Behind on TikTok?
There are so many brands killing it on TikTok, creating exciting, engaging, and recognisable content that in turn boosts their sales. This approach may be the key for fast fashion brands and high street beauty retailers to become a hit amongst young consumers, but for big names in luxury fashion,...
Grow Your Influence in New York as IMS Launches Brand New Show
For the first time ever, Talking Influence will host the Influencer Marketing Show New York on April 27th 2022 at New World Stages. The boutique conference is aimed at producing unique content tailored exclusively to brands, to ensure that they walk away with actionable insight which will enable them to...
Why Ignoring Meta's Shops Could Destroy Your Brand
The world of social media advertising was shaken up in May this year, when Apple released the iOS 14.5 system update, directly impacting the Facebook group, now Meta’s, ability to gather and use data outside of their app, leading to less visibility on ad performance for advertisers on...
How to Use Influencer Marketing for Musical Success TikTok
Over the past year, in particular, TikTok has completely transformed the music industry with 80% of users on the platform saying that they discover new music through the app, which has now surpassed one billion users. It’s time to explore the key to viral success. Challenge With almost every...
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