‘Start Building Communities Years In Advance’: How Top Beauty Brands Make Global And Local Impact
Speaking about the challenges of scaling brand identity across regions, beauty experts unpacked strategies for staying culturally connected.
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Instagram Announces New Live Rooms Feature
Instagram users have previously been able to live broadcast on the app, inviting one other user to join. The new Live Rooms feature allows up to four people to partake in a live broadcast. In Instagram’s blog post announcing the feature, they said; “We hope that doubling up on...
YouTube Safety and the Rise of Aspiring Child Influencers
The new feature will be targeted towards parents of ‘tweens’ and young teenagers, who are ready to move away from the YouTube Kids app which hosts a curated selection of content suitable for children under the age of 13. In a blog post announcing the new feature, James Beser, YouTube...
New in Pinterest Creator Tools
Pinterest previously has not identified itself as a ‘social media’ platform in the same vein as Twitter, Facebook, or YouTube. However, the introduction of story pins in September, and the app’s report that they reached over 400 million monthly users last summer, shows that the app is building a...
Facebook Announces Launch of TikTok-style Video Application for Rappers
Facebook’s new product experimentation team has launched a content creation app exclusively for rappers – BARS. The app hosts professionally developed tools for rappers, including an auto-rhyme dictionary for beginners and a freestyle mode that generates random words for creators to develop into their unique rap. The app has a...
What TikTok Made Cool: Viral Food Trends
TikTok trends from dances to the latest fashions often seem to blow up on our ‘for you pages’ out of nowhere. One minute we are cutting our own hair, and the next we are trying to become Gordon Ramsey. Recently on the app, users have been doing the latter, as...
How Influencers and Social Media Platforms are Supporting National Eating Disorders Awareness Week
The aim of NEDAwareness Week is to raise the importance of education surrounding eating disorders while offering helpful resources to sufferers and the general public. According to the leading UK eating disorders charity, Beat, 1.25 million people in the UK have an eating disorder. Although it is not rare...
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