Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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“Be Reactive, Keep it Simple and Be Authentic.” – Influencer.com on Their US Expansion
We chatted with Ben Jeffries, CEO of Influencer.com to learn more about why he and his team decided to take their company to the states. Influencer.com started as a UK-based company that has now gone global. Why was the US one of the locations that you wanted to...
Celebrating the Top 30 US Changemakers in Influencer Marketing: Have Your Say
It is no secret that the influencer marketing space is expanding at a rapid pace. Influencer partnerships are becoming increasingly relevant amongst a growing number of markets across the world, particularly, we have noticed, in the US. As the desire for non-traditional influencer partnerships in the US develops, the Talking...
Back with a Bang: The Influencer Marketing Show is Returning to London in October
For the second year running, the Influencer Marketing Show London will take place at Old Billingsgate on its own dedicated day following PI LIVE London. As the influencer marketing space continues to grow at a rapid pace, IMS London is expanding too, in order to become the hub for the...
Live From IMS London: Predicting the Future of the Influencer Marketing Industry
With the Influencer Marketing Show NYC commencing next week, and IMS London now in our diaries, we wanted to share a refresher of the sort of content and insights that you can expect to consume at this year’s shows by revisiting a session from #IMSLDN21....
We Interrupt this Instagram Story to Bring You… Ad Breaks
Influencers recently started including ad breaks in their content pipeline—most notably on Instagram, largely resembling traditional linear TV ads. It’s a massive change to the role and responsibility of the modern-day influencer and adds another layer of complexity to how brands can leverage influencers to meet their marketing...
A Day in the Life: Yasmine Duran, Talent Manager, The Influencer Marketing Factory
With a background in social media digital marketing, a year and a half ago, Yasmine Duran was extremely pleased to begin her new venture as a talent manager.
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