What Netflix and Amazon Ads' Global Partnership Means for Influencer Marketers
Netflix has just expanded its advertising reach by forming a partnership with Amazon Ads.
Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy.
Get the email newsletter and unlock access to members-only content and updates
Get started with our best stories
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
- Battle of the Jeans: From Sydney Sweeney to Katseye, Which Viral Denim Campaign Actually Performed the Best?
- ChatGPT Now Mimics Google Ranking Factors: What That Means for Influencer and Content Marketers
- “You Have to Ride the Sandworm” Santi Pierini, CEO of CJ, on AI Search, Social Commerce, and the Future of Affiliate Marketing
Performance Marketing
The latest posts only for subscribers
A Day in the Life: Dana Hasson, TikTok Creator and Founder of Should Look Like This
At 24 years old, Dana Hasson has found the sweet spot of social media success, amassing a loyal TikTok following of over 2.5 million in just two years.
What’s Got Us Talking in February 2022?
Pinterest’s AR shopping feature expands Pinterest is working with a select group of US retailers expanding its AR shopping feature, allowing shoppers on the app to use the ‘Lens camera’ tool to see what items of furniture and soft furnishings could look like in their homes. Users then have...
Just Done It: How Nike’s First-Party Data Strategy Can Inspire Brand Marketers
“The idea that the harder you work, the better you’re going to be is just garbage. The greatest improvement is made by the man or woman who works more intelligently.” - Bill Bowerman, Founder of Nike
Influencer Marketing Campaigns: Who Should Have The Final Say, Brands or Creators?
When forging a successful partnership between an influencer and a brand there are multiple elements to take into consideration.
How to Successfully Work With Gaming Influencers to Drive Results
Most of us have now seen a clip or video on Twitch or YouTube with gaming influencers – whether it’s how to hone your skills in Minecraft or figuring out how to improve your gameplay in Fortnite. A few years ago, only a niche online community was aware of these...
A Day in the Life: Nikki Leste, Head of Talent, Channel Mum
As well as being mum to two of her own children, Channel Mum’s Head of Talent Nikki Leste is ‘mum’ to more than 30 of the UK’s top parenting creators.
Recommended
