TikTok Doubles Down on Affiliate Marketing to Win Advertisers’ Budgets
As it launches new tools like Affiliate Creatives and Market Scope, TikTok declares it is focused on “full-funnel growth.”
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It’s Time to Vote: Meet the Candidates for the Influencer Marketing Awards Rising Star Award
The virtual Influencer Marketing Awards ceremony is just a couple of weeks away, taking place on July 22, which means it is time to open the voting for the industry choice Rising Star award. This prestigious award aims to highlight an individual who is building the path that the future...
Christiano Ronaldo, Coca-Cola, and the Importance of Influence
“Agua, no Coca-Cola,” the Portugal player preached, lifting his own water bottle in the air. But this was not just a plea for fans to consider healthier dietary habits. It was a not-so-subtle acknowledgement of Ronaldo’s marketing power, and it left UEFA scrambling to prevent players from harnessing this...
How do Affiliates Fit into Influencer Marketing?
To put it simply, an affiliate is a person or company that advertises a product or service on the behalf of a brand. An affiliate can be a publication for example Buzzfeed, the Guardian, and the like – they would advertise a product or service in an article, for example, and...
TikTok Scores with UEFA Euro Sponsorship
TikTok announced in February that the app would be an official global sponsor of the UEFA EURO 2020 (taking place in 2021 due to Covid delaying the tournament). This is the first time a digital entertainment platform has partnered with the UEFA EURO, yet TikTok presents as the ideal platform...
How Will Brands Shape Their Influencer Marketing Strategy In Line with Lockdown Lifting?
We witnessed a seismic shift in marketing capabilities when the pandemic first hit. Physical stores shut down, and suddenly brand marketers were unable to execute pre-planned above-the-line campaigns the way they thought they’d be able to – so, many of them turned to creators. Capable of producing creative and innovative...
Three Brands Making Strides With Outside-the-Box Influencer Marketing Strategies
Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. For many content creators and their followers, the aspirational ethos of pre-pandemic influencer posts was replaced by an emphasis on social impact and authentic connection. Meanwhile, the growing influence of Gen Z consumers, who deeply value...
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