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Neve Fear-Smith

How do Affiliates Fit into Influencer Marketing?

To put it simply, an affiliate is a person or company that advertises a product or service on the behalf of a brand. An affiliate can be a publication for example Buzzfeed, the Guardian, and the like – they would advertise a product or service in an article, for example, and...

Neve Fear-Smith

TikTok Scores with UEFA Euro Sponsorship

TikTok announced in February that the app would be an official global sponsor of the UEFA EURO 2020 (taking place in 2021 due to Covid delaying the tournament). This is the first time a  digital entertainment platform has partnered with the UEFA EURO, yet TikTok presents as the ideal platform...

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