Gen Z Is Cutting Back on Screen Time, so How Can Influencer Marketers Reach Them?
A new study on Gen Z has revealed how brands and influencers can combat changing social media and screen time habits.
Throwing money at the creator economy problem Social platforms are racing to set up funds to encourage creators to stay engaged and continue producing content. Pinterest is enticing creators with a $500,000 fund; YouTube shells out $100 million for top “Shorts” producers; since last November Snapchat has paid $1...
In September 2020, the UK’s independent data authority, the Information Commissioner’s Office, introduced the Age Appropriate Design Code, allowing companies a year to comply following concerns relating to privacy, inappropriate advertising, and tactics to keep children online for long periods of time. The Information Commissioner’s firm decided...
What comes to mind when you think of book clubs? Emerging from a weighty tome with a pithy comment, perhaps, sharpened during an inert middle section. Or get togethers over wine, where the book chat is somewhat incidental.
JD and Nike have created this campaign in close partnership with TikTok’s Creative Lab. The 3D AR branded effect will allow anyone to try on all three colourways of the new Nike trainer. The TikTok community will be able to explore a fun new way to try out new...
The process for influencer marketing agencies working with influencers on TikTok is becoming more seamless thanks to the rollout of the TikTok Creator Marketplace API. Marketing companies will be able to integrate more directly with TikTok’s in-house influencer marketing platform.
We are seeing highly active fan communities popping up all over the world, for a plethora of unique interests and hobbies. Brands looking to connect with young audiences on this platform will do well to realise that digging a little deeper and learning about these thriving, perhaps more “unconventional” TikTok...