Partnerize Acquires Data Intelligence Platform Konnecto
The move has been described as a “turning point for the entire category.”
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Why the Subscription Economy is Here to Stay
So why the sudden boom over the past decade? Consumers are eager to own less physical things, and they also value long-term relationships with companies. Today’s consumers want to pay for exactly what they use while taking advantage of the cost-saving perks and variety that come along with a...
Influencer Marketing Issues? It’s Time to Ask the Experts
We’re now in the first week of October, meaning that #IMSLDN21 is now less than three weeks away. With the agenda of insightful sessions shaping up, it’s time to get your input for the brand new session – The Forum – which will allow you to ask your burning questions...
What if Instagram, Facebook, and WhatsApp Disappeared Forever?
Yesterday, the Facebook group suffered its worst outage since 2008, meaning Facebook itself, Instagram, and WhatsApp were off line for more than six hours.
Whalar on DEI, Human Connection, and Trust in the Creator Space
The Influencer Marketing Show London will welcome Whalar as sponsors of its first-ever stand-alone show at Old Billingsgate, London, on 21st October. Whalar is passionate about creativity and innovation within the creator space – from award-winning strategic client work to ground-breaking neurological studies, and the launch of its creator houses including...
TikTok Releases New Resources to Educate Young People on Advertising and Online Safety
As part of a long-term collaboration, Media Smart - a non-profit organisation that educates young people about online advertising - and TikTok have produced a collection of new resources to help 13-17-year-olds understand how advertising works on the platform, as well as the best ways to keep safe. As TikTok...
ISBA Launches Code of Conduct for Influencer Marketing: But what does it mean?
Last month, the Incorporated Society of British Advertisers (ISBA) launched its Code of Conduct for influencer marketing. The ISBA aims to create an advertising environment that is transparent, responsible, and accountable in order to gain public trust. The influencer marketing code itself has been introduced to raise standards and to...
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