What Gifting Campaigns Get Wrong – And How to Fix Them
Gifting can be a powerful tool that goes beyond the first-stage of relationship building, cementing loyalty, and even influencing brand direction.
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Staying up to Date with Social Media and the ASA
The ASA is quick to become aware of the latest social media trends and its website regularly provides news pieces and updates on how to abide by the rules when new trends arise. A recent example of this follows a rise in the popularity of ‘hard seltzers’ (alcoholic sparkling water)...
A Day in the Life: Jenny Tsai, Founder, and CEO of Wearisma
Talking Influence’s day in the life series aims to provide insight into the roles of some of the key players within the influencer marketing industry, enabling readers to understand more about the work that happens behind the scenes that allows the industry to thrive. In today's installment, Jenny T
TikTok Launches New Ways to Enjoy its’ LIVE Feature
Last month, Ed Sheeran broke the record for the biggest ever LIVE music performance on TikTok, gaining over 5.5 million unique viewers of his UEFA EURO 2020 show. With the feature clearly continuing to increase in popularity, TikTok has invested in new tools that will enable users and creators...
Instagram’s Latest Updates and How They’re Affecting Creators
One of the most recent updates to make the platform as seamless and user-friendly as possible is the Story translation tool. The Stories feature launched in 2016 and was based on a similar feature hosted by Snapchat. The feature has developed tremendously since its launch with users and content creators...
The Value of Influencers in Public Health Campaigns
As authentic thought-leaders with sharp insights into online behavior, influencers became valuable assets in many of these efforts. In fact, when targeting younger audiences with public health campaigns, influencers can help save lives by expanding the reach of accurate, actionable information. Shifting priorities & audiences Today, if a public health...
WTF Series: WTF is ‘Going Dark’ on Social Media?
At first, you may wonder whether this term is related to the dark web – but it isn’t. Going dark on social media describes something that is far less illegal, but maybe just as risky. Simply, this is the term used when a person or a brand wipes their whole...
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