So you’ve started a partner programme, recruited lots of publishers, and you need to maintain your channel growth. But you’ve already built relationships with the largest partners in your industry, and are seeing little impact from your ever-growing list of long-tail partners. So what’s next?

While partner recruitment is one of the most important ways of growing your partner marketing channel, there are lots of other things you can do to mature your programme and drive further revenue.

Here are seven strategies you can use to maximise the benefits of your existing partnerships.

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