“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
The Home of Affiliate, Performance & Creator Economy News
Get started with our best stories
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, Neil Caldicott, Chief Marketing Officer, Blue Light Card, shows how...
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform
Billion Dollar Boy is doubling down on infrastructure for the creator economy with the launch of Creator Payments.
Useless Piles of Sh*t and a Celebration of Partner Marketing
It’s time to break free from enshittified monopolies, says Adtraction CEO Simon Gustafson.
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
After A Slow Start, TikTok Doubles Down On Ambition to Dominate Social Commerce
With a mixture of engaging video content, cheap ads, a booming influencer market, and a purchase-ready audience, the short video platform believes it has the perfect recipe for a sales success.
CEOs Vow to Weed Out Bad Actors in Affiliate Marketing
Executives from leading platforms in the affiliate space promise to focus on deterring brands that don't pay their affiliates.
The Recipe for Becoming a Transformative Media Giant
Success isn’t served on a plate. Start from the bottom and work your way up, and you could be set for global domination.
Admitad Launches New Parent Company ‘Mitgo’
Having grown into an industry leader in the partnership space, Admitad has now announced that it will be launching a new parent company, ‘Mitgo’, so that the performance marketing platform can focus on developing independently.
Love Island Found Its Perfect Partner with eBay — And Redirected the Influencer Marketing Landscape Along the Way
The racy reality show and the online auction site may be an unlikely pair to inspire brands and influencers on how sustainability can encourage shoppers to ‘Couple Up With Pre-loved’.
Does Twitter’s New Policy Means It’s Taking Its Creators More Seriously?
An updated Paid Partnerships policy sees the platform follow suit with industry standards.
Recommended
