Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Social Media Video Content – Ideal Lengths for Popular Platforms
In recent years, video has overtaken social media as the most dominant content consumed by the end user. Platforms like TikTok and Instagram have absorbed the attention of internet users and have considerable power to drive trends, create viral sensations, and make or break a business. A study conducted in...
ThisThat Expand Award Winning Team with Industry Pro Hire
ThisThat is excited to welcome Steph Money, an industry pro with more than ten years of experience, to its Influencer Marketing Award-winning team as Strategic Insight Director. In this role, Steph will be responsible for running and expanding ThisThat’s service division. Steph will also be responsible for driving new...
WTF Series: WTF is Grown-Up Influencer Marketing?
We’ve all laughed at bad ‘influencer marketing’. Heck, we’ve all been responsible for it. Influencer marketing that didn’t engage the desired audience (or any audience); influencer marketing that didn’t align with the brand; influencer marketing that was clearly staged (remember that Listerine ad?); influencer marketing that...
How to Charge Your Worth as an Influencer
Understanding how much to charge as an influencer can be a daunting task. Rates can vary per campaign pending various factors, including, but not limited to deliverables, usages, exclusivity and term length. From the hundreds of conversations I’ve had with influencers, the most popular question across the board relates...
Why Do Brands Need More Than Just a DSP?
Consumers are spending a significant portion of their time on the open internet, yet many marketing budgets are still funnelled into walled gardens. These are powerful platforms that earn a place on most media plans for their size and ability to quickly scale, but there is an imbalance between consumer...
Here’s Why Creators and Influencers Must Be Part of Your Strategy in 2022 and Beyond, and How to Get Started
There’s a shift happening in the advertising and marketing landscape – consumers have lost trust in traditional advertising. At the same time, they have more control than ever in how they engage with the brands they want to buy from. In response, many brands are moving their advertising dollars from...
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