Employee advocacy is not a new concept. At its core, it means that corporations hope that employees will promote the brand on either their private social media accounts or the
Today, the Advertising Standards Authority (ASA) and Medicines and Healthcare Products Regulatory Agency (MHRA) published new guidance about advertising Botox and other botulinum toxin injections in the UK after finding
French influencer startup Hivency has raised €4 million to expand its team and become a leader in micro-influencer and customer advocacy marketing technology. The funding from Alliance Entreprendre, Pauline
Former Love Island star Molly-Mae Hague is the latest reality star to be reprimanded by the Advertising Standards Authority (ASA) for breaching the CAP code. In September last year,
We all know influencer marketing is growing rapidly. With an estimated
$6.5B in marketing investment for 2019
and with Instagram-based influencers alone generating
more than $7B in earned
Maarten Kesteloot has been in the influencer marketing industry for five years now, an eternity in this quickly changing industry. As a millennial, he likes how social media have been
With growing concerns over security and regulation, Chinese-owned video app TikTok published its very first
transparency report shortly after assembling a new committee of experts to help review its
Influencer marketing has a problem. On the one hand, we all agree that content is valuable and content creators should be compensated for the work they do to create the
Unless you’ve been living under a rock, you know that brand interest in influencer marketing is skyrocketing. While estimates for total brand investment in the sector vary, it is
The recent news of Instagram doing away with the infamous ‘like’ has sent shockwaves through the influencer marketing industry. Regardless of where you stand on the matter, change is coming,
In the last (but not least) of the 2020 predictions, these industry experts share their biggest predictions for next year – it looks like the popularity of virtual influencers will grow,
On social networks like Instagram, hashtags such as #ad, #spon and #gifted have quickly become part of the influencer lexicon, with followers and creators alike well-versed in the language
