Instagram has long been a place to ‘live your best life’ with glossy pictures and clever captions. However, users and audiences are living their best authentic life on TikTok too.
Marketers have been tracking attribution for owned and paid media for years. The effectiveness of attribution tracking and modelling has been so unambiguous that it has led to a massive
The Influencer Marketing Awards 2020 was due to take place at Sheraton Grand in London back in March, with three-courses, Champagne flowing, a comedian host, and everyone in their
Today, Australian influencer MarTech startup, Q-83, has launched its new talent and collaboration management hub, Kitly Business and Kitly app for talent, following a strategic partnership with influencer marketing
During ongoing speculation around TikTok’s future and potential ban in the US, the social media platform has released a new information hub, which it hopes will ‘set the record
Grow your influence
The Influencer Marketing Show’s mission has always been to bring the community together to celebrate the ever-evolving influencer landscape with sessions delivered by the world’
If there’s one thing we have learned in 2020, it’s that things can change very quickly. At the start of this year, TikTok was the fastest growing social
With ROI at the top of their agenda, marketeers (understandably – we all have targets to reach) often look back at the results of their previous talent and influencer partnerships and
Instagram is looking to crack down on fake accounts and bots with new authenticity measures. Instagram said in a statement it will require users of profiles found to be presenting
With the spotlight heavily on the Black Lives Matter Movement worldwide and the microscope fixed on the influencer pay gap between black and non-black influencers, influencer agency Fanbytes has
A decade ago, brands began leveraging social media influencers to reach consumers and build more authentic marketing programs as an alternative to paid ads. Today, we’re seeing brands expand
New premium wine-in-a-can company HUN tasked The Fifth, a full-service creative influencer marketing agency, to create a brand strategy with influencers at the heart of it.
