The return to authenticity is in full force and consumer’s demand for “real” has carried over into this year’s Super Bowl advertising. However, landing in the end zone
We are thrilled Takumi is sponsoring the brand-new Best Use of a Small Budget category at this year’s Influencer Marketing Awards taking place on March 25. We spoke
Instagram poses a unique opportunity for brands. It allows them to quite literally appear in the palm of their consumers’ hands, and access people who are likely to be engaged
After short-form video platform Vine was acquired by Twitter in 2012 and later shut down in 2017, the app’s co-creator Dom Hofmann said it would be back
Spotify is the latest platform to test ‘Stories’ that will allow influencers to post short-form videos to the top of their public playlists, according to TechCrunch. The test went
It’s easy to waste a lot of money on social media partnerships that don’t do anything for your business. If your business is centered around a product or
As the influencer marketing industry evolves and we progress beyond the new year, there are plenty of reasons to be positive about the future of influencer marketing in 2020. Namely,
The team behind the London-based Influencer Marketing Show is proud to introduce the inaugural Influencer Marketing Show NYC– a one-day event in New York on May 20 – tailored
Instagram has finally started testing direct messaging (DMs) on the web on a small number of the platform’s users across the globe as it looks to respond to the
With the tough job of narrowing down the entries and deciding a winner for each of the 23 awards up for grabs at the 2020 Influencer Marketing Awards, these judges
The biggest surprise about the success of TikTok is just how long the arrival of a genuine challenger to Instagram took to come about. After a few false dawns, with
