What Netflix and Amazon Ads' Global Partnership Means for Influencer Marketers
Netflix has just expanded its advertising reach by forming a partnership with Amazon Ads.
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- Battle of the Jeans: From Sydney Sweeney to Katseye, Which Viral Denim Campaign Actually Performed the Best?
- ChatGPT Now Mimics Google Ranking Factors: What That Means for Influencer and Content Marketers
- “You Have to Ride the Sandworm” Santi Pierini, CEO of CJ, on AI Search, Social Commerce, and the Future of Affiliate Marketing
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Community is Critical for Web3: 3 Ways Brands Can Prepare Today
What is community in Web3, and how is it built? Marketing to consumers has always required forging a connection between potential buyers and your brand. Brand community-building combines two necessary prongs of marketing, the right people and the right (communal) channel. Being able to foster a sense of community, of...
Let the Judging Commence! Unveiling This Year’s Influencer Marketing Awards Judges…
Each year we aim to ensure that the Influencer Marketing Awards judging panel is representative of our industry and inclusive of people from all areas of the influencer marketing sphere – and this year is no exception. The fourth edition of the Global Influencer Marketing Awards will be held at the...
Directory Q&A: Stargazer
Neve Fear-Smith chatted with Antoine Forest, CEO at Stargazer to find out more about what they offer. What is Stargazer? Please give our readers an overview of what you offer. Stargazer is an influencer marketing platform and agency. We create branded content at scale for mobile apps, e-commerce, and Web...
Deep Dive: How Can Influencer Marketing be an Answer for All Brands?
With the growth of social platforms, and the increase in it’s prevalence, it’s common knowledge that influencer marketing is a hugely successful marketing tactic, with more and more brands ploughing their focus (and spend) into influencers, especially within the fashion and beauty sectors.
What’s Got Us Talking in March 2022?
In this month's round up of updates happening in the social media space, we have picked up on a multitude of changes taking place on Instagram, as well as a new video update from Pinterest and the controversial introduction of ten minute TikTok videos.
Why LinkedIn Creator Mode is Now a Hot Commodity
Since the launch of Creator Mode, more than 5.5 million people on LinkedIn around the world have switched on creator mode, tapping into tools like Live Video and Newsletters. LinkedIn has seen a near 50% percent increase in the number of people following creators using the feature and an...
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