Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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The Brand Building Qualities of Affiliates
How affiliate marketing can continuously build brand awareness.
PI LIVE is Coming to Miami with a 3-Day Event Dedicated to the Best in Partnership Marketing
PI LIVE Miami will be the new home for America’s boldest and bravest brands, publishers, and marketers to reimagine the future of performance-based partnerships. The team behind PI LIVE and the Influencer Marketing Show are taking their 20+ years of experience in organising world-class conferences for the affiliate, performance...
Creator Economy Explained For Businesses 2022
The creator economy is an ecosystem where people make money from content. It’s an essential part of the global economy, now worth an estimated $100 billion dollars and includes content from bloggers, social media influencers, streamers, and video makers. If you are a business, now is the time to...
How are Brands Utilising the Potential of BeReal?
It seems like reality may finally be making a comeback. A relatively new social media app called BeReal has captured the imaginations of Gen Z and drawn a sudden burst of media attention as a result. The premise is breathtakingly simple. At some random point during each day, BeReal’s...
Meta Solidifies Reels Offering with New Updates
As each week goes by, we see new updates from Meta on the tools that are being introduced across its platforms to entice creators and elevate their content. With a confirmed plan to push Reels content across Facebook and Instagram, this week, Meta has released brand new updates that shine...
Rewards Programmes and Web 3 – Driving ‘Brand Valuable’ Behaviour and Loyalty
As technology advances, so do marketing strategies. With the advent of Web 3 and digital wallets, it’s time for brands to consider how they can use upcoming technologies to their advantage. In Web 3, users will hold most of the power. Decentralised networks make this possible: they allow communities...
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