Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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3 Ways Brands Can Support Gen Z through the Cost-of-Living Crisis
While many of us have felt the effects of the cost-of-living crisis, few have been hit quite as hard as Gen Z. From lattes to laptops, prices are steadily rising and everyone is feeling the squeeze. While Gen Z may be shielded, to some extent, from soaring utility bills and...
Deep Dive: A Fresh Look at the Funnel
Is the marketing funnel becoming obsolete in the modern world?
The Evolution of Pet-Fluencers
Working with a group of influencers who can: boast impressive follower figures, who have an active and dedicated fanbase, who can generate an engagement rate three to seven times higher than average, and who are guaranteed never to damage your brand by disgracing themselves in public sounds like the dream...
9 Old Marketing Tactics You Shouldn’t Rely on Anymore
Marketing tactics evolve over time. From door-to-door marketing to television commercials to digital advertising, marketing techniques are changing. With the evolution of technology, marketers tend to adapt to new trends and use new means to promote their businesses, products, and services. Consumers are becoming smarter and they have changed their...
Talking Influence with: Verity Park, tbh talent
Today’s guest is founder of tbh talent, Verity Park. Verity has worked in the influencer marketing space since 2017, which is when she joined Gleam Futures as a talent coordinator. During her time at Gleam, Verity worked with some of the UK’s most prestigious digital talent including Grace...
Deep Dive: Reverse Regulations - Could Influencer Marketing Guidance Be More Lenient?
The protection of creators and their audiences on social media is paramount. But when it comes to sharing educational content on more sensitive topics, is it fair that creators should be restricted from doing so?
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