“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
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New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, Neil Caldicott, Chief Marketing Officer, Blue Light Card, shows how...
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform
Billion Dollar Boy is doubling down on infrastructure for the creator economy with the launch of Creator Payments.
Useless Piles of Sh*t and a Celebration of Partner Marketing
It’s time to break free from enshittified monopolies, says Adtraction CEO Simon Gustafson.
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TikTok Beats Google as the Leading Search Platform for Gen Z - How Marketers Can Use This to Their Advantage
TikTok’s search usage is increasing, encouraging the growth of TikTok as an e-commerce platform through TikTok Shop. With Gen Z at the social media forefront, SEO and TikTok specialists tell us how marketers can make this a win for them.
If 2023 Was an App Store, What Would Game Developers Download?
The gaming industry is shockingly changing with new EU policies that decentralise Apple’s monopoly on in-app purchases, and new technologies are entering the market to completely change app development and consumption processes.
Amazon Takes on TikTok as it Embraces Social Commerce With ‘Inspire’ Feature - And Influencers Approve
Amazon catches up with TikTok as the race to become the top social commerce platform is on.
Google and Microsoft Go Head to Head in the Race to AI Search, but What Does It Mean for Affiliate Marketing?
AI is set to transform the way we interact with search engines for the foreseeable future. We're considering how this will impact the affiliate channel.
Why the Content Creator House Crashed
The phenomenon took off in the early phases of the pandemic. Was it just a flash in the pan? Or can the concept be rebuilt?
Women Earn 28% Less Than Men Working in Partnership Marketing – How Do We Close The Gap?
Research shows a significant disparity between the earnings of men and women working in partnership marketing. Not only are women paid less, but they expect to earn less than men across the next 12 months.
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