“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
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New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, Neil Caldicott, Chief Marketing Officer, Blue Light Card, shows how...
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform
Billion Dollar Boy is doubling down on infrastructure for the creator economy with the launch of Creator Payments.
Useless Piles of Sh*t and a Celebration of Partner Marketing
It’s time to break free from enshittified monopolies, says Adtraction CEO Simon Gustafson.
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UK Introduces New Data Privacy Laws – How Will This Affect Marketers?
The Data Protection and Digital Information Bill proposes a loosening of GDPR’s data privacy laws. But this arrives at a time when behavioural marketing is in a state of flux, facing an uncertain fate.
How the TikTok Ban in India is Impacting the Influencer Marketing Space
The world’s most popular app has been banned entirely in India, ruling out an entire channel for brands and creators to monetise on in one of APACs largest countries.
‘I'm Seeing Influencer Marketing Really Come Into its Own’: Rahul Titus on Ogilvy’s Global Influencer Marketing Award Winning Streak
There are less than two weeks to go before earlybird entries for this year’s Global Influencer Marketing Awards close. We’re catching up with previous winners to see what they’ve been up to since last year’s ceremony.
IMTB joins the Committee of Advertising Practice Encouraging Lawful Influencer Marketing
Influencers increasingly represent a significant part of the advertising ecosystem, and the work of the IMTB and CAP combined is the next step towards committed compliance.
'Bring That Campaign or Story to Life': Volvo’s Danielle Goodall on Judging the Global Influencer Marketing Awards
There are less than two weeks to go before earlybird entries for this year’s Global Influencer Marketing Awards close. We wanted to catch up with some previous judges to see what the last year has been like for them, what it means to be an awards judge, and where they see the industry heading.
International Women’s Day Drives Revenue for Women’s Wellness Brands
Making the most of global holidays can be a valuable strategy for performance marketers, but the real value lies within authenticity.
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