The influencer marketing sector is experiencing a new wave of innovation, so how can we shift perspectives on the channel across the funnel?, in partnership with WARC, have surveyed more than 400 marketers and 400 influencers across Europe, North America, Asia, and Australia to better understand the evolving role of influencer marketing.

Learn how to:

  • Invest in understanding influencer marketing
  • Explore partnerships with influencers and external platforms and agencies
  • Approach influencer marketing as a long-term opportunity
  • Consider how to use influencer marketing across the entire funnel
  • Communicate your KPIs to influencers

This report, developed by WARC and, analyses influencer marketing, exploring how marketers and influencers align and differ in perspective. It will help identify ways the two can create true partnerships to drive marketing effectiveness.

Download the Whitepaper   hbspt.forms.create({ region: "na1", portalId: "19906728", formId: "2e09190d-db6e-4f1e-b534-0ed73c07e5de" });

Jaime Singson

“With insights into industry-leading influencer management technology from and WARC’s global data, expertise, and industry knowledge, you can uncover the differing perceptions about influencer marketing. This white paper seeks to align influencers and marketer perceptions so they can better create flourishing partnerships.”

– Jaime Singson –

– Senior Director of Product and Content Marketing  –

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