“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
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New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, Neil Caldicott, Chief Marketing Officer, Blue Light Card, shows how...
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform
Billion Dollar Boy is doubling down on infrastructure for the creator economy with the launch of Creator Payments.
Useless Piles of Sh*t and a Celebration of Partner Marketing
It’s time to break free from enshittified monopolies, says Adtraction CEO Simon Gustafson.
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Webinar: The $20,000 Influencer Challenge – How can you make the most impact with a limited budget?
Our first webinar of Q2 will provide the tools to brands who are looking for expert advice on where and how best to spend their influencer marketing dollars on a budget.
The TikTok Attack: US Officials Demand Chinese Owner to Sell The App, Whilst UK Government Bans it From Official’s Phones
It’s been quite the week for TikTok, and uncertain times are certainly ahead for the platform.
Breaking Down Boundaries in Partnership Marketing: USPA Shortlist 2023 Announced
Now in its second year, the much anticipated US Partnership Awards shortlist has been revealed ahead of the ceremony in Miami on April 3rd.
A Resurgence of Youtube in a Sea of New Platforms
Founded in 2005, YouTube quickly became the home for accessible video content across the globe. But since competitors like TikTok and Instagram have started following in the platform’s footsteps, is there any hope for YouTube taking back the crown as the king of video?
The Mrs Hinch Scandal: How “Nightmare” ASA Movements Lead to Pitfalls for Creator-Owned Brands
Creators and brands are being increasingly held to account by governing bodies — a necessary process within advertising. But are regulators keeping up with the fast-changing environment of the influencer marketing industry?
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