Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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The Value of Social Media in Giving a Voice to Unrepresented Groups
Despite the rise in our usage of social media, there is still a greater need for representation in the space.
What We Know About the UK Creator Accelerator Programme Cohort
Over the past week, our feeds have been full of excited creators who have been selected to take part in the UK LinkedIn Accelerator Programme. Neve Fear-Smith chats with Julien Wettstein, and creators Beckii Flint and Sammy Albon about what they hope to achieve from the programme.
How Marketers Can Utilise User-Generated Content This Holiday Season
Brands must now promote their products against a backdrop of both inflation and a shift in consumer behaviour.
How Will Fashion Influencer Gifting Weather The Cost of Living Crisis?
With the holiday season approaching, and a cost of living crisis looming, you may want to rethink your tactics...
Here’s What You Missed at the Influencer Marketing Show London 2022
This year's Influencer Marketing Show was truly bigger and better than ever. Thank you to everyone who attended and made it such a brilliant day. In case you missed it, here are some of the key takeaways from the day...
How to Craft a Brand-Safe Influencer Marketing Strategy
Background research is essential when selecting the influencers you want to work with - no one wants to be on the wrong end of a scandal!
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