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- ChatGPT Now Mimics Google Ranking Factors: What That Means for Influencer and Content Marketers
- “You Have to Ride the Sandworm” Santi Pierini, CEO of CJ, on AI Search, Social Commerce, and the Future of Affiliate Marketing
- “Can You Really Copyright an Aesthetic?” Bunmi Jenfa on the Intersection of Law, Fashion and the Creator Economy
Performance Marketing
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Snapchat Launches a New Accelerator Programme to Support Black Creatives
It is not uncommon for black creators to face unique systemic barriers across the creator industry, including but not limited to disparities in compensation and attribution, and toxic experiences. Snapchat believes that one of the ways the platform can help remove some of those barriers is to provide mentorship and...
We Need to Talk About Affiliate Marketing
I have just hit the milestone of one decade in the affiliate industry, and throughout the last ten years I have seen some brilliant pieces of work, innovation, and positive changes within the industry.
Netflix’s Planned Adoption of AVOD Points to Wider Trend Across Streaming Services
More than 200,000 subscribers left Netflix during the first quarter of 2022. Its revenue is falling, and the company is shedding employees to compensate. All of this is happening at a time when CTV-based platforms are enjoying unparalleled popularity amongst both the American public and with international viewers, a...
Diversity in Casting: It’s Time For a Wakeup Call
Today, consumers expect more from brands. They expect more than just a transaction, quality service and reliability. They expect brands to be socially conscious, outspoken on important social issues, and sensitive to the times. In fact, recent studies show a 70% majority of consumers want to know what their favourite...
Sincerity and Personalisation in Influencer Marketing
Who do consumers trust more: ads from companies or ordinary people? If you chose the latter, we’d have to agree. People are more trusting of other people these days. The genuine feedback you get from regular folk trumps a CEO’s speech or Facebook ad any day. What’s...
Will Subscription Services Help Instagram Turn the Tide for Original Content?
Earlier this year, Instagram began rolling out subscription services, giving a select few content creators the ability to charge fans for access to specific content. Following the success of the OnlyFans subscription model, it’s no surprise that Instagram has tried to follow in the footsteps of charging users for...
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