TikTok Blocks ‘#SkinnyTok’ Searches Amid Concerns Over Harmful Content
TikTok has begun blocking search results for the hashtag #SkinnyTok, following growing criticism that it promotes unhealthy body ideals.
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Further Than the Grid: the Success of Influencer Founded Brands
Within the sectors that were early adopters of influencer marketing and have often led the way, such as fashion and beauty, long have creators themselves pursued paths to become at the heart of their very own brand with successful track records. Looking at a few of the extreme success stories...
Employee Branding: Employee Social Media for Brand Amplification
Employee branding is a must in the marketing plan of big companies, whether they are B2C or B2B. For more than a decade, corporations, organisations, and companies with a certain number of employees in the United States have implemented an employee branding programme within their branding strategies. In Europe, however,...
The New Era of Influencer Campaign and Business Management
The influencer marketing space and its top-tier agencies witnessed incredible growth in the course of the past few years, with its peak still being nowhere near. The progress and growth this industry has seen is extraordinary, bringing a lot of opportunities for numerous players involved. But the increasing number of...
WTF Series: WTF are Adorkables?
To understand Gen-Z brands, first, you must understand Gen-Z. Without wanting to make too many sweeping generalisations, one thing that is undeniable is this group’s inability to ‘colour within the lines’ and to accept anything as binary just because that’s the way it’s been done before. This...
A Day in the Life: Dr. Rick Henrikson, CEO & Founder of Ongo
Rick Henrikson is the CEO of Ongo, a company building a no-code platform that helps creators easily launch and grow their own businesses, starting with branded mobile apps for health and wellness experts. Rick started Ongo a few years ago after recognising a need for more science in the consumer wel
IMS 2021 Roundup: Highlights from the Whalar and LTK Stages, and the Importance of In-Person Networking
For the first time ever, the Influencer Marketing Show flagship event hosted its own dedicated day event at Old Billingsgate, London. Previously, the Influencer Marketing Show London has intertwined with PI LIVE London, but as the influencer sphere continues to grow and mature, the IMS team decided the show deserved...
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