Affiliate Marketing Strengthens Its Influence in Southeast Asia
Report shows that affiliate is now central to creator commerce and product discovery in Southeast Asia.
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Influencer Culture and Fast Fashion
Fast fashion takes inspiration from celebrities and the catwalk, making styles inexpensive and accessible for many. Prices are low and options are wide. Companies turn to influencers to promote their brand and products, and in return, they can earn a lot. Influencers are the product of social media, particularly Instagram...
What’s Got Us Talking in April 2022?
As always, the opportunities for content creators and brands to thrive on social media platforms are expanding. We explore this month's exciting updates from TikTok, Instagram and Twitter as well as news from IMS NYC partners, Mavrck.
The Best Way to Grow Your Influence and Champion Your Brand - IMS NYC Wrap Up
The first-ever Influencer Marketing Show in New York is now under our belt. The boutique event attracted some of the world's most renowned brands and influencer marketing stakeholders under one roof for a day jam-packed full of actionable learnings and networking.
The Secret to the Sidemen’s Success with Jordan Schwarzenberger
What started out as a group of friends collaborating on YouTube videos together to entertain an audience has fast become a thriving empire. If you aren’t familiar with the Sidemen, you must be living under a rock.
The Secrets of a Winning Brand Ambassador Programme
In the last several years, interest in influencer marketing has only been eclipsed by one other marketing strategy: brand ambassadors. A brand ambassador programme involves reactivating top-performing influencers over a longer-term period of time and on a regular basis. These programmes allow marketers to establish stronger partnerships with content creators...
Live From IMS London: The Growth of Performance Driven Influencer Marketing
With the Influencer Marketing Show NYC commencing tomorrow, and IMS London now in our diaries, we wanted to share a refresher of the sort of content and insights that you can expect to consume at this year’s shows by revisiting a session from #IMSLDN21....
