How to Correctly Compensate Your Influencers to Beat the Competition

The Horizon stage at the Influencer Marketing Show London hosted snappy solo sessions throughout the day at the October event, allowing speakers to share their hot takes on essential topics.

San Sareen, EMEA Director of Influencers and Creators at impact.com, took to the stage to share insights about unlocking growth and beating the competition with a suitable influencer compensation model.

Attendees learnt how to:

• Invest time and energy into understanding the true value of a creator’s influence
• Incentivise outreach to your target market by considering audience demographics when determining creator compensation
• Negotiate usage rights to creator content to reduce your in-house content expenses

We wanted to dig a little deeper into the information that San shared with the Horizon stage audience, so post-session, we sat down for a one-on-one debrief...