Real Reason Ben & Jerry’s Co-Founder Jerry Greenfield Departed, and What It Means for Unilever
Jerry Greenfield, co-founder of Ben & Jerry’s, has stepped down after nearly five decades after political disputes with Unilever.
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Talking Influence with: Verity Park, tbh talent
Today’s guest is founder of tbh talent, Verity Park. Verity has worked in the influencer marketing space since 2017, which is when she joined Gleam Futures as a talent coordinator. During her time at Gleam, Verity worked with some of the UK’s most prestigious digital talent including Grace...
Deep Dive: Reverse Regulations - Could Influencer Marketing Guidance Be More Lenient?
The protection of creators and their audiences on social media is paramount. But when it comes to sharing educational content on more sensitive topics, is it fair that creators should be restricted from doing so?
Innovation, Adaptation, and Creativity: What to Expect at IMS London 2022
Taking place at Old Billingsgate, London, on 20th October, the Influencer Marketing Show will be taking place as a stand-alone show following PI LIVE London for the second year running, this year, with three different content tracks. The agenda is brimming with sessions featuring big industry names including Wild, Patreon,...
The Detriment of Inauthentic Love Island Partnerships
The winners are announced, the contestants leave the villa, and before they even get around to catching up with family and friends, each year, Love Islanders are approached by brands that are desperate to embark on a new partnerships.
What’s Got Us Talking in August 2022?
August has presented positive changes on social media such as the ability to filter out weight loss-themed content on Instagram, the launch of YouTube’s US podcast platform, and many more social platform features that will allow the content creator sphere to expand.
Battling and Thriving in a Recession with Influencer Marketing
Many of us are already tightening our belts as we feel the pinch of the cost of living crisis. It seems undeniable that another recession is looming, and even if it doesn’t, a business slowdown is inevitable. We invariably see the same belt-tightening in advertising in the face of...
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