Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Majority of UK Marketers Are Unprepared for Cookie-Apocalypse
Many are concerned about a post-cookie landscape, but new research suggests that more work needs to be done to get strategies in place.
The Hitchhiker’s Guide to Retail Media
An in-depth look at the retail media ecosystem, and why this channel is essential for digital marketing success in 2023, as we await the slow death of third-party cookies.
How Content Creators are Getting New Years Resolutions All Wrong
A new year means social feeds full of resolutions to live a healthier lifestyle. But is it doing more harm than good when it comes from your favourite influencer?
AI and the Metaverse: Still in the Theoretical Realm?
Artificial intelligence and the Metaverse both bring a wealth of opportunities to the partnerships landscape, but what impact are they likely to have on the industry in 2023?
Dafydd Rhys Woodward, Global MD at INCA, on the True Performance of Influencer Marketing
Global Managing Director at INCA, Dafydd Rhys Woodward, speaks on the significance of data in influencer marketing, and the professional growth of the creator economy.
Who Are the Disruptors in the Digital Marketing Space?
Known as one of the UK’s ‘digital elite’, Tina Judic joined the Hello Partner team as a stage chair at PI LIVE London. Not only did Tina spend the day hosting, but she introduced the industry to disruptors in the digital marketing space…
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