Back at October’s PI LIVE London show, we spoke with Jessica Chapplow, Managing Partner at Reprise, about how artificial intelligence and the metaverse will impact the partnerships industry in 2023. Here, we’ve outlined some of the key insights and predictions, and you can watch the full conversation below.
AI and the Metaverse: Still in the Theoretical Realm?
Artificial intelligence and the Metaverse both bring a wealth of opportunities to the partnerships landscape, but what impact are they likely to have on the industry in 2023?
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