Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy.
Get the email newsletter and unlock access to members-only content and updates
Get started with our best stories
What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
Streamlined Editing: Instagram's New Feature Makes Reels Editing Effortless
Instagram has revealed enhancements to Reels in a bid to support creators in expressing their inventiveness, engaging with audiences, and earning revenue.
Data Dilemma: Marketers Caught in a Cookie Conundrum as Consumer Trust Crumbles
Only a small percentage of marketers claim to solely use first-party data right now, but consumers may be driving this change faster than expected.
Affiliate Marketing Needs a Trade Body: How Do We Get There?
The affiliate channel needs a strong, collective voice to head off reputational damage and break out of its own echo chamber. Despite inertia, it can be done.
Google’s Attribution Models are Changing: Will This Cause Data Clashes or Clarity for Affiliate Networks?
Google will remove all rules-based attribution models, including first click, by the end of the year, in order to replace them with its data-driven attribution model. How is this going to affect the affiliate space?
Snapchat Partners With Rockerbox to Provide Performance Marketing Insights
Snapchat’s new integration with Rockerbox sets to provide “multi-touch measurement for the modern marketer” as the platform continues to increase its marketing offering.
Breaking the Stereotype: One-Third of Influencers Choose Authenticity Over Profitability
Influencers are making millions by partnering with brands, but data shows a decrease in creators proactively seeking out new deals.
Recommended
