Why Haley Baylee’s Netflix Debut is a Milestone for Influencers on Streaming
Haley Baylee's Netflix debut on reality TV show Win the Mall signals a shift in traditional TV's use of influencers.
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YouTube’s Creator Partnerships Platform BrandConnect is Getting Completely Revamped
At this year’s YouTube NewFront, the platform positioned its creator ecosystem as a full-funnel solution, announcing the revamp of BrandConnect.
TikTok Takes New Audience-Targeted Ad Solutions to Market
The rollout marks the giant’s latest move towards becoming a full-funnel marketing solution.
Inside the €1bn Huel Sale to Danone
Danone has agreed to acquire UK-based nutrition brand Huel for €1bn.
Facebook Launches “Creator Fast Track” to Attract Established Creators
Facebook has launched Creator Fast Track to bring established creators from Instagram, TikTok and YouTube onto its platform.
The Incrementality Illusion
The industry does not need more incrementality claims, it needs clearer baselines, says Jack Davies.
Google to Develop Opt-out AI Controls for Sites
But where does this leave publishers?
Social Commerce: Everyone’s Talking, Nobody’s Ready
Shopping is no longer a moment, it’s a lifestyle. Gen Z has already shifted discovery to social, and Gen Alpha will supercharge it, blending content, community, and commerce like never before....
As Agencies Weigh AI Benefits, Consumers Distrust GenAI Use
Consumers prefer brands that don’t use GenAI in advertising and content, new research shows.
Gen Z Founders: Gigi Robinson on Why Gen Z Creators Need More Than Brand Deals
Gigi Robinson, a creator-turned-entrepreneur and the founder of Hosts of Influence, believes creators should start operating like full-fledged businesses.
Designing Global Affiliate Programmes That Scale With Confidence
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
SoFire’s Hot Campaigns: Molly-Mae’s Maebe Community Event Kicked Off International Women’s Day
To celebrate International Women’s Day, Molly-Mae brought her community-first philosophy to life with a large-scale Maebe event designed as an immersive village.
"AI's Real Role is Recommendation" Industry Reacts to ChatGPT Checkout U-Turn
We heard from industry executives to find out what signal this sends to the industry and whether trouble or triumph lies ahead.
Snapchat Deems Itself the “New Destination” for B2B Marketing. Here’s What the Experts Say
For years, B2B marketers have viewed business decision-makers as an audience reachable through LinkedIn. Snapchat? Surely not.
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Former New Engen SVP Launches Flat-Fee Media Platform MediaPact
Lacie Thompson’s new venture helps brands, agencies, and publishers manage flat-fee media placements with analytics and performance insights.
Omnicom Moves TPN Under Flywheel as It Doubles Down on Retail Media
The move combines decades of shopper marketing experience with data-driven commerce capabilities.
Let’s Get Sh*t Done with Awin
If you've had a marketing challenge that's been bugging you for weeks and can't find the right fix, we might have solved it for you with Awin at PI LIVE....
Head of Instagram Faces Huge Backlash From Influencers Claiming the Platform “Failed to Protect” Them Against “AI Slop” in 2025
One creator with a whopping 2 million followers accused Adam Mosseri of “gaslighting” the world on Instagram's failure to protect creators.
Affiliate Marketing Delivers £19bn, But Still Struggles for CMO Recognition
The APMA’s Voice of the Nation reveals that while affiliate continues to break records with performance, there remains a perception gap that pulls it back.
TikTok and the US Finally Reach a Deal, but Has the Damage Already Been Done for Creators?
For creators and influencer marketers, the TikTok US deal may be coming too late.
