Levanta Secures $20M Series A Funding to Drive Creator Commerce
Levanta secures $20M to expand its platform, driving partnerships between Amazon sellers and creators in affiliate markets.
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Youtube Doesn’t Want to be YouTube Anymore
YouTube is testing a new feature, that if implemented, would fundamentally change the platform, and not necessarily for the better.
Meta Introduces Views Metric, Replacing Impressions Across Platforms
The new metric will not distinguish between repeat views, which begs the question: How useful is this?
UK Marketers Boost Investment in Generative AI Following Google’s Cookie Decision
UK marketers mostly believe that AI will protect them against cookie changes. Is this really the case?
TikTok Integrates with LTK to Enhance E-Commerce Offerings
TikTok is adding an integration with LTK onto the platform, to help streamline the e-commerce experience on the platform.
UK Black Friday Weekend Spending Set to Reach £9.14bn
Consumer spending is expected to reach the highest it has been since 2021, as online and offline shopping increases. What does this mean for affiliate and performance marketers?
Klarna Files for IPO in the US
The announcement arrives after a rocky few years for the BNPL giant.
From Sound to Sight: Spotify's Bold Video Move for 2025
Spotify announced next year it will begin paying creators based on the engagement their videos receive.
“Keep It Short, Modern, and Quick”: Point2Web Discuss Snapchat, 2025 Plans, and PI LIVE Europe
We caught up with the agency in London to learn more about the Snapchat Garden and their plans for next year.
Musk, Trump, and the Future of the Creator Economy
Trump's reelection is already causing a shift in the creator economy, as users, creators, and brands seek new platforms.
Affiliate Marketing Gets Greener: How Sustainability Drives Bigger Profits
We spoke with Tanya Larsen, CEO of questionZERO, about the promising area of green affiliate partnerships, why it's boosting revenue for brands, and how you can draw these strategies into your own programme.
Adam Mosseri Sets the Record Straight on Instagram and Branded Content
Head of Instagram Adam Mosseri said this week that Instagram does not 'downrank' sponsored content after complaints from creators.
YouTube Rolls Out Hyperlinked Comments Feature, Linking Random Comments to Google Search Results
Users have seen certain keywords link to Google search in YouTube mobile. Is this genuinely providing value, or is it just opening up a universe of spam?
Nectar360 and Marriott Bonvoy Partnership Rewrites the Loyalty Rule Book
The innovative new partnership anticipates a more inter-connected affiliate ecosystem in the future.
AppLovin’s Revenue Surge and Market Cap Gains Signal Shift in Ad Tech
An adoption of machine learning has worked well in today's data landscape.
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Klarna Files for IPO in the US
The announcement arrives after a rocky few years for the BNPL giant.
From Sound to Sight: Spotify's Bold Video Move for 2025
Spotify announced next year it will begin paying creators based on the engagement their videos receive.
“Keep It Short, Modern, and Quick”: Point2Web Discuss Snapchat, 2025 Plans, and PI LIVE Europe
We caught up with the agency in London to learn more about the Snapchat Garden and their plans for next year.
Musk, Trump, and the Future of the Creator Economy
Trump's reelection is already causing a shift in the creator economy, as users, creators, and brands seek new platforms.
Affiliate Marketing Gets Greener: How Sustainability Drives Bigger Profits
We spoke with Tanya Larsen, CEO of questionZERO, about the promising area of green affiliate partnerships, why it's boosting revenue for brands, and how you can draw these strategies into your own programme.
Adam Mosseri Sets the Record Straight on Instagram and Branded Content
Head of Instagram Adam Mosseri said this week that Instagram does not 'downrank' sponsored content after complaints from creators.
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