Empathy, Indirectness, and Group Validation: Cultural Challenges Influencer Marketers Face in Japan
To understand the market, brands need to grasp the cultural values, legal regulations, and social dynamics that shape influencer campaigns in Japan.
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Best Use of a Small Budget
With this inclusive affiliate campaign, BIKE Athletic and eAccountable drove over 800,000 impressions and $2,000 in sales.
Best Influencer Marketing Partnership
Bobbi Brown Cosmetics and Rakuten Advertising’s innovative use of Programmatic Loyalty drove outstanding results, exceeding growth targets by 112%, revolutionising their affiliate strategy and setting new benchmarks in the beauty industry.
Best Travel & Hospitality Partnership
Rakuten Advertising Website | LinkedIn Sixt & Rakuten Advertising put bookings into high gear and double their business together...
Best Health & Beauty Partnership
Bobbi Brown Cosmetics and Rakuten Advertising’s innovative use of Programmatic Loyalty drove outstanding results, exceeding growth targets by 112%, revolutionising their affiliate strategy and setting new benchmarks in the beauty industry.
Best Full Funnel Strategy
Tombras and RealTruck drove unprecedented growth with a comprehensive approach that boosted RealTruck's affiliate program by $8.9M in revenue. Their innovative strategies and full-funnel approach resulted in remarkable incremental gains and sustained success.
Best Technology & Telecoms Partnership
Upsellit, CenturyLink, and Quantum Fiber blew our judges away with this seamless, data-driven collaboration.
