How to Work with Niche Influencers
Despite a resurgence in celebrity partnerships, niche influencers are still the strongest choice for affiliate strategies. What is the best way to partner with them, heading into 2025?
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Is TikTok Shop Disrupting Amazon’s Reign?
TikTok Shop is attracting Amazon sellers, but how damaging is it for Amazon?
YouTube Aims to Simplify Influencer Partnerships with Its Own Platform
YouTube is boosting its influencer marketing offerings.
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Black Friday spending broke records this year, as discounts and AI tools drove shopping activity.
"Google is Abusing Its Market Position" Affiliate Networks Respond to Site Reputation Abuse
Google's most recent update to site reputation abuse has devastated certain affiliate sites yet again. How will the networks respond?
TikTok to Restrict Harmful Filters Following Mental Health Report
TikTok is introducing age restrictions for certain filters on the platform that are viewed as damaging.
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