Loyalty affiliates have seen positive changes since the ICO’s update back in October, which could potentially “save millions.” However, will there be a domino effect for others? And what does yesterday’s announcement mean?
The GIMAs will return to London in July. Find out how to enter below.
This past weekend, TikTok was banned in the US for 12 hours and then resurrected. Creators may be rejoicing now, but has this inflicted long-term damage on advertisers’ opinions of the platform? And how should those in the industry react? We investigate.
A new report from the IAB predicts rising ad spend for certain performance and affiliate marketing channels. However, overall, the year is expected to see budgets tightening.
From community-driven strategies to the TikTok ban debate—here’s what the creator economy could look like in 2025.
PayPal receives another lawsuit and Capital One Shopping is delivered its first in relation to the creator commission controversy.
PayPal Honey has been in hot water in recent weeks, due to a video that claims the browser extension is a “scam.” While this is a complex and multi-faceted problem the industry must address, the video itself contains inaccuracies that do not paint a clear picture of what is really happening.
Introducing 'The Community Pick’ at PI LIVE USA and The Influencer Marketing Show USA – a unique opportunity for the industry to take the mic and shape the event agenda like never before. Submissions close January 15, 2025.
The partnership will allow PartnerBoost's Amazon sellers to access Partnerize's network of affiliate partners.
The major acquisition arrives one year after Mavrck and Later consolidated their platforms.
The ICO has issued a response calling the decision "irresponsible" and "wrong."
Despite a resurgence in celebrity partnerships, niche influencers are still the strongest choice for affiliate strategies. What is the best way to partner with them, heading into 2025?
Drawing from her own negative experiences in a toxic workplace, Cat Agostinho explains how to address and heal these issues.
Owen Hancock shares personal anecdotes and lessons learned on his path to overcoming burnout, self-criticism, and stress.
Media Mix Modelling is on the rise. Historically, it has not been affiliate’s greatest ally. If you’re being undercut by MMM, take a look at these steps to help make sure your channel is being represented accurately.
In a new update, Google once again pulls traffic away from affiliates.
New guidance outlines that certain reward services are exempt from cookie consent.
Facebook announced they would be merging their three existing monetisation programs into one, to help ease the process for creators.
CJ & PartnerBoost have integrated the initiative into the CJ platform so that brands and affiliates can benefit.
Earlier this year, Grace Beverley had six ads for her brand TALA banned by the ASA for failing to disclose them. Could Molly-Mae face the same fate with Maebe?
This move, alongside the recent acquisition of Influential and messaging from CJU24, suggests Publicis has firmly set its sights on full-funnel marketing solutions.
