Real Reason Ben & Jerry’s Co-Founder Jerry Greenfield Departed, and What It Means for Unilever
Jerry Greenfield, co-founder of Ben & Jerry’s, has stepped down after nearly five decades after political disputes with Unilever.
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Affiliate Categorisation Is a Busted Flush
Are our affiliate taxonomies outdated? How can we better reflect the present state of the industry?
“It Will Undermine Trust and Authenticity” – Influencer Marketers Speak Up Against Deepfakes
The rise of deepfakes has caused one influencer marketing agency to call out for change. We hear from others in the industry about what needs to be done, and whether this is more of an issue for macro- or micro-influencers.
Building Trust with Content Commerce at #PILIVEMiami23
At PI LIVE Miami, industry experts gathered on the Rakuten Advertising Stage to share their thoughts, experiences, and predictions for content commerce in the years to come.
The Future of Commerce: An Expert’s Guide
With so many questions surrounding the e-commerce industry, we look for the answers you need, with a little help from our commerce experts.
Yikai Li, Ex-ByteDance, on TikTok Bans, Livestreaming, and Influencer Marketing in China
With his extensive experience in leading expansion efforts for ByteDance in South East Asia and the Middle East, Yikai offers valuable insights into the strategies and approaches that have helped brands achieve success on TikTok.
How Small Businesses Can Get Started in Affiliate Marketing, and How the Industry Can Help
There are three things that SMEs should be aware of when entering the affiliate space: Communication, Consistency, and Comprehension.
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