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SoFire’s Hot Campaigns: The InStyle Intern Series TikTok Can’t Stop Watching
We’re looking at the InStyle TikTok series that has perfectly captured its target audience and uses influencers for their own unique flair.
“Podcasting Is a Content Engine”: Cure Media’s Sanna Ödmark on Why Every Agency Should Have a Podcast
For Sanna Ödmark, podcasting is essential to any agency for both internal and external growth.
Why We Must Protect Small Businesses in Affiliate Marketing
As big players merge and dominate the market, Tricia Meyer advocates for smaller businesses, from publishers to agencies, to help keep innovation, competition, and consumer benefits alive.
Tradedoubler Reports Record Cyber Weekend as UK Order Values Surge
CSS and Creators emerge as the leading partners, and Travel takes a larger share of spend.
Beyond the Transaction: How Brand-Publisher Partnerships Build Lasting Value
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, CMO Neil Caldicott proves how publishers and brands can design...
EU’s €120M Fine Against X: What It Means for Influencer Marketers and the Creator Economy
The European Commission has issued a €120 million fine against X for violations of the Digital Services Act (DSA). What does this mean for the creator economy?
Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
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Artificial Intelligence - The Key To Unlocking Revenue And Scale For Commerce Content?
Katy Lee, Director of Partner Success at impact.com companies Trackonomics and Pressboard, asks whether AI can be trusted to help drive the sector’s growth and expand its exciting potential.
Week in Review: TikTok Trends 2024, YouTube's Revenue Secrecy, and the IAB's Creator Focus
From Instagram's celebrity podcast debut to Traackr's top brands in influencer marketing, and China's luxury leaders, we’ve summarised a week of seismic shifts in digital landscapes and influencer marketing strategies.
REPLAY: Breaking the Ad Mold: Next-Level Influencer Tactics for 2024
Our webinar helped redefine attendees’ approach to influencer campaigns in 2024, providing the chance to gain a competitive edge in the dynamic world of influencer marketing.
#HP30Pioneers: Meet The Performance Media Industry’s Top Pioneers
Hello Partner is proud to announce this year’s Global Top 30 Performance Media Pioneers.
How To Fix Affiliate Tracking in 2024
Last week, a sizeable portion of the UK publisher industry gathered in Soho, London to discuss the pressing issues of ongoing broken tracking, user consent and cookie deprecation in affiliate marketing.
Whalar Unveils First-of-a-Kind Campuses for Creators
Whalar's latest project, The Lighthouse, sets to transform the Creator Economy with dedicated campuses that provide a hub for learning, connection, and career growth for content creators.
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