Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy.
Get the email newsletter and unlock access to members-only content and updates
Get started with our best stories
What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
EU Launches Probe Into TikTok Over Addiction Concerns and Content Breaches
The European Union has initiated a formal investigation into TikTok over suspected breaches of online content rules, including concerns about protecting minors and ensuring transparent advertising.
Nominations Open for Hello Partner’s Global Top 30 Leading Women in the Creator Economy
Hello Partner’s accolade lists aim to recognise and celebrate the outstanding individuals that enable the partnership marketing space to grow and thrive.
UGC and Female Creators Lead the Way in Influencer Marketing
Female creators and user-generated content are reshaping the influencer marketing landscape, according to a new report.
New Klarna Initiative Signals an Affiliate Solution to Cookie Death
"Sign in with Klarna" allows merchants to access more useful first-party data to tailor personalised offers in the era of cookie death. Does it point towards a wider solution?
Snap Partners With Fospha to Transform Campaign Analytics
Snap's dynamic collaboration with Fospha promises to revolutionise Snapchat campaign analytics, empowering marketers with enhanced insights for strategic success.
Nectar360 and The Trade Desk Drive Retail Media Opportunities Across Open Web
As The Trade Desk continues its retail media expansion, a new partnership with one of the UK’s biggest loyalty programmes opens up significant opportunities for advertisers outside of walled gardens.
Recommended
