Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Creator Wellbeing Survey: Your Voice Matters!
We're building a comprehensive report on how creator marketing affects the mental wellbeing of creators. Find the survey below to join the conversation.
White House to Discuss Privacy, AI, and Fair Pay with Creators
Creators say White House are "not having the right conversations" ahead of its first-ever Creator Economy Conference.
Best Team in Performance Marketing – DAC
DAC Website | LinkedIn 0:00 /0:08 1× DAC – Unleashing Performance Marketing: DAC’s Team UK is Committed to Excellence, Results & Fun The UK team at DAC distinguishes itself with a commitment to excellence in performance marketing. Their success rests on robust processes and innovations fostering collaboration, creativity, and...
Partnership for Good – Finder & GoHenry
Finder: Championing Financial Education for our Children’s Future Website | LinkedIn Finder: Championing Financial Education for our Children’s Future Finder and GoHenry collaborated to address the alarming gap in financial education among British youth. Their shared mission to empower families led to a groundbreaking partnership aimed at equipping children...
Partnership of the Year – Sky & Moneysupermarket Group
Moneysupermarket Website | LinkedIn BENlabs’ AI-Driven Insights Empower Brands and Creators To Reach New Audiences Sky and Moneysupermarket Group have showcased their dynamic collaboration since 2017. By leveraging their combined resources, they achieved a remarkable step-change in growth in 2023. Their strategic roadmap, crafted through collaborative sessions, prioritised smart trading and...
THG's CMO on Thriving Through Partnerships: Insights from the Retailer's Global Expansion
We're often always to hear a CMO's perspective on the affiliate channel. In this case, Knappy's view is not only positive, but unique and progressive.
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