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BENlabs’ AI-Driven Insights Empower Brands and Creators To Reach New Audiences

Sky and Moneysupermarket Group have showcased their dynamic collaboration since 2017. By leveraging their combined resources, they achieved a remarkable step-change in growth in 2023.

Their strategic roadmap, crafted through collaborative sessions, prioritised smart trading and synergy between their brands. Clear objectives, coupled with transparent communication, drove their partnership evolution.

Regular benchmarking, new opportunities, and tailored training sessions fueled innovation and deepened engagement. A bespoke tenancy solution and audience segmentation enhanced campaign effectiveness, yielding substantial growth and efficiency gains.

Their unified approach, from leadership to junior staff, fostered exceptional performance, surpassing initial targets. With a "one team" mindset and a commitment to innovation, Sky and Moneysupermarket Group defied market trends, setting a new standard for partnership success.

Judges Comments

“"One team - one dream" here is so clear to see! I'd love to be a fly on the wall in one of their biweekly sessions, I imagine them to be a melting pot of bubbling collaboration. Well-deserved win.”

The Performance Marketing Awards 2024 was held in association with WeShop

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