A new report from mrge warns that most commerce advertisers are unprepared for AI-driven, zero-click discovery, even as budgets continue to flow into affiliate marketing and performance-led channels.
While 59% of this year’s Super Bowl commercials featured celebrities, seven of the top ten highest-scoring ads did not rely on famous faces at all.
The APMA has launched a dedicated AI Taskforce, aimed at safeguarding the affiliate and partner marketing channel as artificial intelligence transforms the digital landscape.
The Traackr Creator Advantage Report revealed that influencer-led brands are dominating the beauty landscape.
Adtraction has unveiled Fair tracking, a new initiative designed to ensure partners are fairly compensated when privacy rules and consent limitations prevent traditional tracking.
In an exciting move, Disrupt Marketing has appointed Jay Richards as its new Managing Director.
Tom Rathbone argues that fraud will not change until transparency is more profitable than ambiguity.
With twelve awards already under his belt, Tombras' Jonathan Mathes reflects on the team's journey so far, and what the future holds.
Speakers at the AAB’s inaugural meeting urge the affiliate industry to tell a stronger, more compelling story about the channel, and to stop focusing on the shortcomings.
Stevie Johnson, previous Managing Director at Disrupt Marketing, has been named Lead at Creo UK by Omnicom Media Group.
A deep dive into how Dr Pepper turned a creator's viral jingle into an iconic TV ad.
Card-linked offers (CLOs) have re-emerged as one of affiliate marketing’s most buzzed-about tactics, touted for their seamless consumer experience and promise of hyper-targeted, incremental growth. But behind the allure lies a heated debate: Are CLOs truly transparent and attributable, or are they an opaque channel struggling to meet rising...
Number of shoppers hunting for deals right before Christmas has increased by 26% this year. Why?
Tracking is no longer just a technical issue, it’s a strategic battleground. Between unreliable analytics platforms, complex attribution paths, and rising legal scrutiny, marketers face growing pressure to justify performance with clarity. This unique session puts brands at the forefront, to unpack why tracking remains broken for many affiliate...
Let’s delve into the biggest 2025 social media algorithm updates, and what they mean for 2026.
The acquisition arrives at the end of a year of strong growth and performance for tvScientific.
