Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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5 Biggest Takeaways from the APMA's 2024 State of the Nation Report
The comprehensive roadmap features plenty of staggering, optimistic revelations about the affiliate space.
Whalar Group Acquires Talent Agency Sixteenth to Build a Comprehensive Ecosystem for Creators
Whalar Group's acquisition of Sixteenth aims to empower creators with enhanced resources, redefining talent management in the creator economy.
Twitch’s CMO Rachel Delphin Talks Brand Partnerships, Educating Creators, and Gen Z Audiences
Twitch's CMO Rachel Delphin reveals how Twitch's live streaming fosters trust, features that help creator growth, and the importance of community engagement.
Impact.com, Awin, and CJ Unite to Discuss Tracking Problems: Will There Be A Unified Solution?
Networks have come together to talk about the industry's plague of tracking and consent difficulties. But how do they plan to solve these issues together?
Micro-Influencers Are Falling out of Favour: What Does This Mean for Influencer Marketing?
A new survey has shown that micro-influencers are losing the popularity they once held. But what does this say about the wider influencer marketing industry?
Microsoft Announces It Will Pay Publishers for Content in AI Results
The tech giant has declared plans to partner with publishers for content in Copilot Daily.
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