Latest News

How ShopMy is Using AI to Massively Change the Influencer Commerce Game

By Sofia Aira

/ 13 Aug 2025

How ShopMy is Using AI to Massively Change the Influencer Commerce Game

🤝 Vibe Coding Needs Affiliate Marketing, and Vice Versa

Plus, how do you measure incremental sales?

By Sol Wilkinson

/ 12 Aug 2025

Monthly Top Line - July 2025

Notable hires, promotions, and moves from the past month.

By Sol Wilkinson

/ 11 Aug 2025

Instagram’s New Analytics and Features Could Revolutionise Your Creator Strategy

Instagram’s latest updates introduce four new engagement-focused analytics and close friends changes.

By Sofia Aira

/ 11 Aug 2025

Instagram’s New Analytics and Features Could Revolutionise Your Creator Strategy

TikTok Rolls Out New Affiliate Programme, Hailed As “Affiliate Marketing Meets UGC”

The programme is aimed at smaller creators, who can earn commissions on select hotels by sharing affiliate content during their stays.

By Sol Wilkinson

/ 11 Aug 2025

TikTok Rolls Out New Affiliate Programme, Hailed As “Affiliate Marketing Meets UGC”

Travel Influencer Faces Huge Backlash for Encouraging Tourism to Taliban-Run Afghanistan

Margaritta is part of a growing number of travel influencers capturing life in Afghanistan after the 2021 Taliban takeover, facing heavy backlash.

By Sofia Aira

/ 8 Aug 2025

Travel Influencer Faces Huge Backlash for Encouraging Tourism to Taliban-Run Afghanistan

Will Affiliate Be the Monetisation Layer for Vibe Coding?

Rob Berrisford suggests that affiliate marketing needs to look back to its roots in order to move forward, especially as AI-driven ‘vibe coding’ opens new doors for creators.

By Sol Wilkinson

/ 8 Aug 2025

Will Affiliate Be the Monetisation Layer for Vibe Coding?

“Your Days in the Sun Are Limited” Caner Daywood Discusses Why Pride Marketing has Been Absent in 2025

We spoke to Caner Daywood about Pride marketing in 2025 and how the shifting landscape of brand involvement is impacting LGBTQ+ communities.

By Sofia Aira

/ 8 Aug 2025

“Your Days in the Sun Are Limited” Caner Daywood Discusses Why Pride Marketing has Been Absent in 2025

💄 OnlyFans Creator Makes Waves in Urban Decay's Bold Campaign

We've got some exciting social media updates, a new SoFire's hot campaign, and an exclusive interview with Jennifer Quigley-Jones, all about the Global Influencer Council.

By Sofia Aira

/ 7 Aug 2025

APMA Launches Affiliate Brand Survey for 2025

The findings will be revealed at PI LIVE Europe.

By Sol Wilkinson

/ 7 Aug 2025

The First Wave of Speakers for PI LIVE Europe 2025 Has Landed

Bright minds shaping the next phase of growth will be leading the conversation at PI LIVE Europe this year.

By Newsdesk

/ 6 Aug 2025

The First Wave of Speakers for PI LIVE Europe 2025 Has Landed

SoFire’s Hot Campaigns: Urban Decay Uses OnlyFans Star to End Makeup ‘Blandemic’, but for Better or Worse?

This week, we’re looking at a campaign that’s made waves in the beauty industry: the Urban Decay x Ari Kytsya campaign.

By Sofia Aira

/ 6 Aug 2025