Meg Bass is a seasoned influencer marketing and media specialist, currently serving as Global Media Manager – Foods at Unilever. She is recognised for her expertise in creating authentic audience connections that deliver meaningful impact across media and marketing campaigns.
Meg brings a strategic yet personable approach to influencer marketing, combining her deep understanding of brand storytelling with the ability to foster genuine engagement between creators and audiences. Her experience spans global campaigns where authenticity, creativity, and data-driven decision-making intersect to drive measurable results.
Meg has built a reputation for nurturing strong relationships with creators and stakeholders alike, ensuring that campaigns not only achieve business objectives but also resonate culturally. Her work demonstrates how thoughtful, human-centric approaches in influencer marketing can generate lasting brand impact and audience loyalty.
Through her leadership and commitment to excellence, she continues to shape the creator economy, inspiring brands and creators to collaborate meaningfully and achieve tangible outcomes while maintaining authenticity at the heart of every campaign.
