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Case Study: How Estrid Drives Success Through Influencer Partnerships

Influencer marketing strategies are now implemented far and wide by brands who want to push their product or service far and wide to engage, entertain, and turn casual consumers into loyal customers. Swedish razor brand, Estrid, are amongst those thriving in the influencer marketing space.

By Neve Fear-Smith

/ 4 Feb 2022

Case Study: How Estrid Drives Success Through Influencer Partnerships

WTF Series: WTF is Social Proof?

As with all such tools, your successful adoption is dependent upon choosing the most appropriate ways to leverage it. This isn’t something you can do effectively without a firm

By Guest Writer

/ 3 Feb 2022

CEO of impact.com, David A. Yovanno on the Power of the Partnerships Economy

In the final installment of our CEO series, we’re so pleased to bring you insight from impact.com CEO David A. Yovanno. In truly great style, his answers round off the series with a hugely positive look towards 2022 and beyond.

By Niamh Butler-Walton

/ 2 Feb 2022

CEO of impact.com, David A. Yovanno on the Power of the Partnerships Economy

How to Propel Your Company into the Spotlight: #IMA21 Winners Highlights

With less than a month until the early bird deadline and six weeks until entries close completely for this year’s Influencer Marketing Awards, we wanted to revisit some of

By Neve Fear-Smith

/ 2 Feb 2022

How to Propel Your Company into the Spotlight: #IMA21 Winners Highlights

The Importance of Properly Managing Your Cashback Partners to Maximise ROI

As the affiliate industry evolves, advertisers are increasingly working with a broader range of partner types, including non-traditional partners. Buy Now Pay Later partners such as Klarna and Zilch,

By Guest Writer

/ 1 Feb 2022

The Importance of Properly Managing Your Cashback Partners to Maximise ROI

A Day in the Life: Amy Pohl, Social Media Influencer

When Amy Pohl started making TikTok videos during the 2020 lockdown for a bit of fun, she had no idea that it would soon become her career. Now, Amy says she would not be where she is without the support of her loyal followers.

By Neve Fear-Smith

/ 1 Feb 2022

A Day in the Life: Amy Pohl, Social Media Influencer

Deep Dive: The Benefits of Brand to Brand Partnerships

The benefits of brand to brand partnerships are obvious. They are the perfect way to leverage individual brands’ channels and audiences to increase awareness, engagement and sales for both parties in a way not rivalled by other strategies.

By Niamh Butler-Walton

/ 31 Jan 2022

Adam Ross, CEO of Awin, on a People-First Future

The past year has been huge for the affiliate marketing industry, and Awin has been a company at the centre of a lot of this success. With Adam Ross having taken over as CEO in 2021, he is leading the network in its quest towards a more successful, diverse and inclusive space.

By Niamh Butler-Walton

/ 31 Jan 2022

Adam Ross, CEO of Awin, on a People-First Future

Deep Dive: Exploring the Value of Influencer Partnerships

Social media users are spending an average of three hours a day scrolling through their newsfeeds. For a huge number of brands out there, this is where your consumers are

By Neve Fear-Smith

/ 31 Jan 2022

Deep Dive: Exploring the Value of Influencer Partnerships

The Ultimate Guide: Data Privacy Laws in Ad Tech

Data serves as a key factor for successful business functioning. However, advancements in information technology, which came to the scene during the last decade, have drastically reduced control over it.

By Guest Writer

/ 28 Jan 2022

The Ultimate Guide: Data Privacy Laws in Ad Tech

What’s Got Us Talking in January 2022?

After a restful holiday break in December, we’re excited to look at some of the big changes and progressions that the influencer marketing space has undertaken already this year. Today we take a look at the latest social platform updates and some exciting new hires within the industry.

By Neve Fear-Smith

/ 28 Jan 2022

Webgains CEO, Richard Dennys, on SMEs Within the Affiliate Space and the Future of Partner Marketing

In our increasingly popular channel, the need for talent is paramount, especially considering the conversations taking place surrounding the convergence of affiliate and wider partner marketing.

By Niamh Butler-Walton

/ 27 Jan 2022

Webgains CEO, Richard Dennys, on SMEs Within the Affiliate Space and the Future of Partner Marketing