Latest News

Aligning Marketers and Influencers: Shifting Perspectives on Influencer Marketing Across the Funnel

The influencer marketing sector is experiencing a new wave of innovation, so how can we shift perspectives on the channel across the funnel? impact.com, in partnership with WARC, have

By Neve Fear-Smith

/ 3 Oct 2022

Aligning Marketers and Influencers: Shifting Perspectives on Influencer Marketing Across the Funnel

What’s Got Us Talking in September 2022?

September saw big changes in the social space, with Instagram scaling back its shopping features, Snapchat launching its web platform, and Meta's introduction of its Facebook Reels API. As the end of the year quickly approaches, it’s during this time that we can take a look at the industry's highs a

By Neve Fear-Smith

/ 30 Sep 2022

What’s Got Us Talking in September 2022?

A Deep Dive into Scaling Influencer Relationships

A decade ago, you would have been surprised to find out the hold influencers and creators would have in marketing today.

By Niamh Butler-Walton

/ 29 Sep 2022

A Deep Dive into Scaling Influencer Relationships

The Most Profitable Ways to Monetise Your Influence

Influencer marketing is a booming business. In fact, according to studies, it’s expanding to be a $16.4 billion industry. In 2022 and beyond there are so many ways

By Guest Writer

/ 29 Sep 2022

The Most Profitable Ways to Monetise Your Influence

Deep Dive: Cool vs. Practical - Influencer Marketing in the Metaverse

The Metaverse. It’s been one of the hottest buzzwords in the influencer marketing space for the past year, but if we take a moment to pause, how much weight does it really hold? Big things were predicted for influencer marketing in the Metaverse, but have they come to fruition?

By Neve Fear-Smith

/ 28 Sep 2022

Deep Dive: Cool vs. Practical - Influencer Marketing in the Metaverse

How To Tell if Influencer Marketing is Creating Brand Lift

A brand lift study is essentially an effort in collecting behavioural data that measures the impact of marketing activities over time. On paper, it’s pretty simple, just create a

By Guest Writer

/ 27 Sep 2022

YouTube Shorts Won’t Make You Rich and Famous

YouTube is monetising Shorts. But will they really be that lucrative?

By Sol Wilkinson

/ 27 Sep 2022

YouTube Shorts Won’t Make You Rich and Famous

Connect, Learn, and Party With the Best at #IMSLDN22

The Influencer Marketing Show London is less than a month away, and now is the perfect time to start connecting with your peers and creating your schedule ahead of the

By Neve Fear-Smith

/ 26 Sep 2022

Connect, Learn, and Party With the Best at #IMSLDN22

A Day in the Life: Rachael Samuels, Senior Manager, Social Media at Sprout Social, Inc.

Rachael has worked with Sprout Social as part of the social team for six and a half years and has been in her current Senior Manager role for two years.

By Neve Fear-Smith

/ 23 Sep 2022

A Day in the Life: Rachael Samuels, Senior Manager, Social Media at Sprout Social, Inc.

Think Before You Type: Influencing Against Trolls

Best known for their light-hearted lifestyle content on TikTok, popular content creators, Caitlin and Leah, have taken on a new challenge. In partnership with global youth Charity, Ditch the

By Neve Fear-Smith

/ 22 Sep 2022

Think Before You Type: Influencing Against Trolls

A Tale of Two Brands: Part Two – BeReal

What to do with your brand identity.

By Sol Wilkinson

/ 21 Sep 2022

The Unknown Impacts of the Economic Downturn on Influencers

Influencers often have a reputation for flexing their lavish lifestyles. Although aspirational posts are the bread and butter of content creators, this can be viewed as insensitive and tone-deaf

By Guest Writer

/ 20 Sep 2022

The Unknown Impacts of the Economic Downturn on Influencers