Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Sohail Khan suggests how to future-proof your performance marketing across the next five years, why you should lean into partnerships, and why customer engagement platforms are the next big thing.
Container tags have been around for a long time, but their optimisation and integration within a large platform of partners might just be the next big, innovative step in the affiliate world.
Beckii Flint’s firsthand experience of the internet is far from ordinary, which has in turn provided her with a unique, informed perspective on the space. Here, we discuss her remarkable entrance into the channel, as well as her thoughts on its future.
We spoke with six expert candidates from the ‘One to Watch’ category of this year’s Global Performance Marketing Awards to find out what the biggest trends in affiliate marketing will be for 2023.
We spoke with Brook Schaaf, CEO at FMTC, alongside Savings United and The Savings Group, to discover more about what the partnership means for the industry, and how affiliates will respond.
In a recent survey, more than half of marketers state they do not have a Consent Management Platform, and many are confused about privacy policy. The repercussions could be ruinous.
We spoke to Neale Madden, Affiliate Manager at Dunelm, to tackle four common problems in the affiliate channel, learn how to solve them and note down how to avoid them in the future.
