Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Matt Gilbert reflects on 2022, speaks on what technology we’ll see more of this year, the fragmented nature of the creator economy, and the next ‘hot’ partnership type.
Also, why influencers will be more important to the affiliate channel this year, the most vital trends to capitalise on, and CJ's plans for the year ahead.
CEO at impact.com, David A. Yovanno, discusses the future of the partnerships industry, his predictions for the year, and company plans over the next 12 months.
An in-depth look at the retail media ecosystem, and why this channel is essential for digital marketing success in 2023, as we await the slow death of third-party cookies.
Artificial intelligence and the Metaverse both bring a wealth of opportunities to the partnerships landscape, but what impact are they likely to have on the industry in 2023?
Creator partnerships, product demos, ASMR content, and hyper-niche communities all feature on the ingredients list for cooking up a powerful TikTok campaign over the next 12 months.
