Newsdesk

The Hello Partner newsdesk covers the stories shaping performance marketing, partnerships and the creator economy, from breaking news to event coverage and the occasional hot take.

Can Coupons Fit In a Long Term Value Strategy How to Build High Touch Affiliate Partnerships

In 2025, affiliate marketing is shifting from transactional, coupon-based approaches to strategic, value-first relationships. For brands, it’s no longer about blanket media buying or last-click attribution—

By Newsdesk

/ 21 Aug 2025

Can Coupons Fit In a Long Term Value Strategy How to Build High Touch Affiliate Partnerships

Creator Economy Truth Bombs: What Brands Need to Hear But Rarely Do

By Newsdesk

/ 21 Aug 2025

Creator Economy Truth Bombs: What Brands Need to Hear But Rarely Do

Browser Extension Controversies Why Toolbars Are Under Scrutiny & Their Importance to the Affiliate

Browser extensions, particularly toolbars and shopping assistant plugins, have long been integral to the affiliate ecosystem. These tools help drive conversions by offering users instant discounts, price comparisons, and cashback

By Newsdesk

/ 21 Aug 2025

Browser Extension Controversies Why Toolbars Are Under Scrutiny & Their Importance to the Affiliate

The Affiliate Blind Spot: Rethinking Attribution for Influencers & Brands

By Newsdesk

/ 21 Aug 2025

The Affiliate Blind Spot: Rethinking Attribution for Influencers & Brands

Session Lessons: What to Watch Out for in 2025

This session will pick the key learnings from the conference and give YOU an idea of what you need to focus on in 2025.

By Newsdesk

/ 21 Aug 2025

Session Lessons: What to Watch Out for in 2025

KEYNOTE - The Ideology of Influence: Why Creators Hold Societal Power Brands Can't Ignore

By Newsdesk

/ 21 Aug 2025

KEYNOTE - The Ideology of Influence: Why Creators Hold Societal Power Brands Can't Ignore

A Growth Giant Emerges How to Harness CLO's Data and Targeting to Find New Customers

Audience scale with precision targeting and high purchase intent? It's not too good to be true; it's a powerhouse combination available to affiliate marketing teams who

By Newsdesk

/ 21 Aug 2025

A Growth Giant Emerges How to Harness CLO's Data and Targeting to Find New Customers

Full Funnel Influence Turning Clicks into Customers

By Newsdesk

/ 21 Aug 2025

Full Funnel Influence Turning Clicks into Customers

Playing it Safe How to Plan For a Year of Uncertainty

Economic fluctuations, regulatory crackdowns, and the shifting digital advertising landscape have left brands and affiliates wondering how to sustain growth while minimizing risk.

By Newsdesk

/ 21 Aug 2025

Playing it Safe How to Plan For a Year of Uncertainty

Expanding Influence: Norwegian Cruise Line's Strategic Approach to Creator Partnerships

By Newsdesk

/ 21 Aug 2025

Expanding Influence: Norwegian Cruise Line's Strategic Approach to Creator Partnerships

Repeat Customers & Other Events: The Secret To More Revenue & Growth

Want to start reporting on 30% - 70% more revenue from your current affiliates? Start tracking beyond customer purchases and capture data on repeat purchases and upsells.

By Newsdesk

/ 21 Aug 2025

Repeat Customers & Other Events: The Secret To More Revenue & Growth

No Cap: Gen Z, CLO, and the New Rules of Loyalty

Gen Z isn't just the next generation of spenders—they're the generation shaping the future of commerce. As digital natives with high expectations for convenience, personalization,

By Newsdesk

/ 21 Aug 2025