Todd Crawford is widely regarded as a founding father in affiliate marketing, with a career spanning over 25 years.
As Co-Founder and VP of Strategic Initiatives at impact.com, he has shaped global, multi-channel performance marketing strategies while building enduring relationships with flagship brands, agencies, and media partners.
Todd’s influence extends beyond his company: he was an original Board Member of the Performance Marketing Association and has been a driving force in industry innovation and advocacy.
Recognised as the “Godfather of Affiliate,” he helped launch modern affiliate marketing as part of the founding team at Commission Junction and later guided strategic initiatives at Digital River’s OneNetworkDirect.
A frequent speaker and co-host of The Partnership Economy podcast, Todd champions high-value, technology-enabled partnerships, mentoring startups, and promoting global approaches to performance marketing.
His vision and leadership continue to shape the future of the affiliate industry.
