In this brand new series titled So-Fire’s Hot Campaigns, hosted by Sofia Aira (if you couldn't tell), I’ll be deep-diving into what makes an influencer marketing campaign uber successful, or hot, if you will. In today’s industry, we know that standing out requires more than...
In this brand new series titled So-Fire’s Hot Campaigns, hosted by Sofia Aira (if you couldn't tell), I’ll be deep-diving into what makes an influencer marketing campaign uber successful, or hot, if you will. In today’s industry, we know that standing out requires more than...
Find out who took home the trophies at last night's dazzling ceremony.
As OpenAI turns ChatGPT into a shopping destination, questions mount over how the platform handles attribution, affiliate content, and ethical grey areas in the AI-led customer journey.
Plus, Levanta launches first-ever external traffic integration with TikTok Shop, and Wildfire Systems launches AI cashback solution.
Is it all really sunshine and dollar signs? AI influencers are becoming increasingly human, and it’s going to be difficult to distinguish between what’s real and what’s fake soon.
Following on from May’s superb Optimism event, we caught up with Rakuten Advertising’s SVP Product & Technology to find out more about the platform’s AI upgrades.
