“The Last Straw” Google Veo 3’s Impact on Creators And The Dead Internet Theory
Arthur Brenac and Yann Caloghiris share expert insights on the ethical dilemmas, creative disruption, and the future role of human influencers in an AI-powered digital world.
It’s no secret that AI is changing the way we create and consume content. Over the past few years, we’ve seen how the relationship between content creators and AI has grown more complicated.
Arthur Brenac, Creative Strategist of Clark Influence, has been closely watching this shift, and he shared some interesting insights on the matter.
I’ve spent much of my career working with established affiliate programmes. Recruiting publishers, entering new markets and increasing visibility can deliver strong early growth. Once a programme reaches scale,
Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that brings intelligence, activation and commerce into one scalable commercial channel.