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Why It’s Exceptionally Hard for Brands to Win at Glastonbury, and the Ones Who Got It Right

Glastonbury Festival’s updated Terms and Conditions leave no room for ambiguity. So, how do brands get it right?

Why It’s Exceptionally Hard for Brands to Win at Glastonbury, and the Ones Who Got It Right

Glastonbury is by far the most iconic music festival in the UK. You’d think it’s a perfect place for brands and influencers to cash in, but this isn’t the place for uninvited marketing.

The brands that make it past the gates need a lot of permission, and even influencers who use #gifted or #ad could see their post removed and future attendance at the event questioned.

The festival’s updated Terms and Conditions leave no room for ambiguity. Any unauthorised brand activity is strictly off-limits.

The question now is, why?

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