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Happy Thursday!
Weāre thrilled to share the final Top 30 list of the year in todayās newsletter! Thanks to your nominations, weāve curated a list of influencer marketing agencies delivering outstanding work, and now you can finally see who made the list below!
This week, TikTok and its parent company ByteDance faced a setback as they failed to overturn the U.S. sale-or-ban law. In response, they filed for an emergency injunction on Monday, seeking more time for the Supreme Courtās decision.
Keep scrolling to find out more.
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In today's newsletter:
- Pick of the day: Top 30 Influencer Agencies!
- Trending: TikTok files an emergency injunction in the US, and Amazon sellers are turning to TikTok Shop.
- Join the Conversation: When influencer brands miss the mark.
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Pick of the day
#HP30InfluencerAgencies: Meet the World's Top 30 Influencer Agencies in 2024
Today we unveiled our Global Top 30 Influencer Agencies! As we approach the end of 2024, weāre spotlighting agencies that excel in creative innovation, audience engagement, and industry leadership. Click the link above to read the list!
Trending
What's hot on Hello Partner right now
Is TikTok Shop Disrupting Amazonās Reign?
TikTok Shop reached a new milestone on Black Friday this year, achieving its highest-ever revenue with a year-on-year growth of over 179%. The featureās rapid growth has attracted many sellers and buyers, sparking questions about how long Amazon can maintain dominance.
TikTok Appeals for Emergency Injunction on U.S. Ban, Citing āIrreparable Harmā
After TikTok lost its appeal last week to stop the platform from being banned in the new year, it filed for an emergency injunction as another attempt to remain available in the US. Read more about the development above.
Creator of the Week
Jayde Powell is our Creator of the Week!
Powell, a content creator and social media strategist, consistently delivers outstanding achievements. This week alone she was featured on LinkedInās TikTok and announced her role as a Webby Awards judge!
She posts informative and entertaining content on LinkedIn, Instagram, and TikTok and I highly recommend checking her out!
This year, weāre doing something a little differently at PI LIVE USA and IMS USA 2025.
The Community Pick session puts the power in your hands. Submit your ideas or vote for a session that youāre passionate about, and see it come to life on stage.
Accepted speakers get a full event pass, making it the ultimate opportunity to shine.
Submissions close 15th January, and voting runs from 22nd January to 5th February. Donāt miss your chance to shape the conversationāget involved today.
Submit for IMS USA.
Submit for PI LIVE USA.
Join the Conversation on LinkedIn - When influencer brands miss the mark
Creator Alex Cooper launched her drink brand Unwell Hydration last week. In an Instagram post announcing the launch, Cooper wrote, āFor my hungover bitches on their walk of shames, the hot c*nts who actually go to pilates every morning, the girlies grinding it out at their desks, and the superhuman moms working their asses offā¦ THIS IS FOR YOUā¤ļø A little something to help get you through all of lifeās unwell moments :) Itās a drink by womenā¦ FOR EVERYONE. And it tastes f*cking INCREDIBLE. Electrolytes, B-vitamins, barely any sugar (for once). Itās packed with all the good sh*t, and none of the bullsh*t.ā
But as Melissa Konstantas points out, ātrying to appeal to everyone results in resonating with no one.ā
Konstantas raised some great concerns with Cooperās new brand - what are your thoughts on the product launch?
Jobs Board - Come work with us!
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Catherine Shuttleworth Journalist Email me Connect with me on LinkedIn |
