No Relationship, No Revenue: Best Practice for Collecting First-party Data
It’s no secret that first-party data is about to play a very significant role in marketers’ lives. But what are the best ways to access this data?
Performance Marketing293
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
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Replay: Channel Gambling - What Will You Take a Chance on With Your Budgeting This Year?
Watch our webinar to explore how brand marketers can best bet their budgets in the year ahead. Taking a look into the key trends in spending, this webinar will also teach you what channel is the most reliable, and where industry leaders are betting their budgets when times are tight.
Microsoft Partners with Channel 4, While Netflix Considers Independence
Microsoft's Xandr and Channel 4 enter a partnership that reflects both companies' interests in data and performance-driven solutions, which have been ramping up in the past few months. Meanwhile, Netflix is reportedly contemplating whether to build its own ad tech solution.
Pre-register Now for the Biggest and Best PI LIVE Yet!
Save 20% on your ticket by pre-registering for the exciting return of PI LIVE Europe.
UK Introduces New Data Privacy Laws – How Will This Affect Marketers?
The Data Protection and Digital Information Bill proposes a loosening of GDPR’s data privacy laws. But this arrives at a time when behavioural marketing is in a state of flux, facing an uncertain fate.
International Women’s Day Drives Revenue for Women’s Wellness Brands
Making the most of global holidays can be a valuable strategy for performance marketers, but the real value lies within authenticity.
