A number of women’s health and wellness brands have leveraged their authentic connection with International Women’s Day to execute performance campaigns that have driven incremental sales.

Last year, Unbound Babes saw a 245% increase in order amounts through their performance partner between 1st March and 8th March. More recently, skincare brand Kari Gran ran an exclusive promo code (15% off) with SourceKnowledge, targeting new customers, and saw a 12:1 return on ad spend. Founded in 2009, SourceKnowledge is a performance platform that aims to provide e-commerce retailers with an incremental lift in sales outside of search and social walled gardens.

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