UK Introduces New Data Privacy Laws – How Will This Affect Marketers?
The Data Protection and Digital Information Bill proposes a loosening of GDPR’s data privacy laws. But this arrives at a time when behavioural marketing is in a state of flux, facing an uncertain fate.
New data laws have been introduced in Parliament this week – a “common-sense-led UK version” of EU’s GDPR regulations. The Data Protection and Digital Information Bill promises to save “billions” for UK businesses over the next ten years, as well as reduce “pointless paperwork” and “annoying cookie pop-ups”.
The bill arrives as part of an ongoing process in Parliament to establish the UK’s own, post-Brexit version of the EU’s GDPR law. Technology Secretary Michelle Donelan, who introduced the bill, states that these laws will “release British businesses from unnecessary red tape to drive forward next generation technologies, create jobs, and boost our economy.”
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