Don’t Sleep on Gen Gran: Fixing Ad Ageism in 2023
Although Gen Z seems to be all the rage, brands are overlooking a lucrative audience in older consumers, with over-60s making up only 4% of people in global ads.
Performance Marketing324
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
Check out the latest posts
Week in Review – Affiliate Fraud Gets Advanced and Amazon Goes Into the Wild
Everything you missed from the past week in affiliate and performance marketing.
Passes Now Available for PI LIVE USA 2024
We’re returning to Miami for an unforgettable three days of networking, learning, and powering partnerships. Act quickly to secure a limited number of Super Early-Bird passes and save up to $800 on your pass.
Prime Time Performance: tvScientific Brings CPO to CTV Space
Advertisers can now buy CTV campaigns on a performance basis, available through many major networks and platforms.
Google Ads Axes Enhanced CPC, Right Before Holiday Season
Google recommends using other tools, but some marketers are unhappy with the move.
Week in Review: Affiliates Get the ‘Short’ End of the Stick on YouTube
Everything you might have missed in partnership marketing from the past week.
