Affiliate Marketing / Members-only / Inside Awin’s Creator Ambitions and AI Innovations Awin's CTO and CPO, Gary Reck, discusses Awin's AI and creator tools. By Sol Wilkinson / 13 Jun 2025
Affiliate Marketing / Download the Entry Kit for Global Performance Marketing Awards 2025 Learn more about the important dates and new additions to this year's ceremony. By Sol Wilkinson / 9 Jun 2025
Affiliate Marketing / Members-only / TikTok Doubles Down on Affiliate Marketing to Win Advertisers’ Budgets As it launches new tools like Affiliate Creatives and Market Scope, TikTok declares it is focused on “full-funnel growth.” By Sol Wilkinson / 4 Jun 2025
Affiliate Marketing / Members-only / Affiliate Marketing Delivers 16:1 ROI, Topping Most Other Paid Channels, Says APMA New APMA report reveals affiliate’s unmatched performance, with ROI eclipsing Google, Meta and display. By Sol Wilkinson / 4 Jun 2025
Affiliate Marketing / Belboon Acquired by Linehub to Strengthen European Market Presence After filing for insolvency earlier this year, the German affiliate network now enters a new growth phase under the Linehub umbrella, preserving programmes and partner relationships. By Sol Wilkinson / 2 Jun 2025
Affiliate Marketing / Microsoft Discontinues Coupon Browser Extension, Amid Legal Disputes The application is no longer in the Chrome Web Store. New browser extension policies are set to come into place June 10. By Sol Wilkinson / 30 May 2025
Affiliate Marketing / Rakuten Advertising Unveils New Conversion Protection Tool at Optimism 2025 CEO Nick Stamos calls for publisher empowerment and a vision beyond last-click. By Sol Wilkinson / 30 May 2025
Performance Marketing / Members-only / Performance and Commerce at the Core of WPP Media’s Launch Replacing GroupM, WPP has officially launched WPP Media, with a £300 million AI platform at the centre. By Sol Wilkinson / 28 May 2025
Affiliate Marketing / Members-only / Lazada Commits US$100M to Supercharge Affiliate Programme Across SEA In preparation for major shopping events, the e-commerce giant doubles down on affiliate marketing. By Sol Wilkinson / 27 May 2025
Affiliate Marketing / Paid-only / “Affiliates Will Suddenly Be Getting A Lot Of Calls From Brands”, Lily Ray On Future Of Affiliate Marketing and SEO The SEO mogul shared optimistic insights about the performance of affiliates in large language models (LLMs). By Sol Wilkinson / 27 May 2025
Affiliate Marketing / From Pub Meets to Portugal: Rosalyn Berrisford Reflects on Career Journey and Affiliate Marketing Recorded at ThinkTank 2025, Roz Berrisford shares stories from her journey and spotlights current trends in Europe. By Sol Wilkinson / 23 May 2025
Affiliate Marketing / Members-only / Belgian Court Declares IAB Europe's TCF Illegal Under GDPR: What This Means for Marketers The ruling raises some pressing questions around performance and affiliate marketing efficacy throughout the UK & Europe in coming years. By Sol Wilkinson / 16 May 2025
