Affiliate Marketing / Members-only / Five Smart Ways to Use AI in Affiliate Programme Management AllSaints, Hubspot, and Republic of Cats weighed in on how they are using AI on a daily basis to improve their affiliate programme management. By Sol Wilkinson / 15 Apr 2025
Affiliate Marketing / Members-only / Lloyds Revamps Cashback Programme with Cardlytics to Boost Customer Rewards The initiative cements CLO as a significant affiliate strategy this year. By Sol Wilkinson / 14 Apr 2025
Affiliate Marketing / The PMAs 2025 Shortlist Has Landed With new categories and one important award requiring your vote! By Sol Wilkinson / 9 Apr 2025
Affiliate Marketing / Monthly Top Line – March 2025 New hires, promotions, and movements from the previous month. By Sol Wilkinson / 8 Apr 2025
Performance Marketing / Members-only / Reddit Doubles Down on Performance Marketing Capabilities The platform is markedly focused on strengthening its ad opportunities. But are advertisers interested? By Sol Wilkinson / 8 Apr 2025
Affiliate Marketing / Market Movers: GrowthOps Australia Enters Voluntary Administration Plus, WPP acquires InfoSum and Brunner acquires Rakuten’s Performance Solutions group. By Sol Wilkinson / 8 Apr 2025
Affiliate Marketing / What We Learned at Rakuten Advertising Dealmaker 2025 New forms of fraud, harsh truths for marketers, and huge changes to the landscape. This year’s show explored a host of significant themes. By Sol Wilkinson / 25 Mar 2025
Performance Marketing / Google Faces EU Backlash Over Search and Play Store Practices European regulators have again found Google prioritising its own products. By Sol Wilkinson / 21 Mar 2025
Affiliate Marketing / How Will Google’s AI Mode Be Tracked? Glenn Gabe shared some useful predictions about the ways marketers may be able to measure performance via Google’s AI Mode. By Sol Wilkinson / 13 Mar 2025
Performance Marketing / Programmatic Set to Surpass One Trillion By 2031 What’s driving the impressive growth? By Sol Wilkinson / 11 Mar 2025
Affiliate Marketing / Google’s AI-Only Search Results: What It Means for Affiliate Marketers New research also shows that traditional search will lose 25% of its traffic to AI search by 2026. By Sol Wilkinson / 7 Mar 2025
Affiliate Marketing / Publicis Acquires Lotame to Reach Billions of Customers The acquisition is expected to significantly increase the holding company's data capabilities. By Sol Wilkinson / 7 Mar 2025
