Performance Marketing - Hello Partner (Page 11)

Lazada Commits US$100M to Supercharge Affiliate Programme Across SEA

In preparation for major shopping events, the e-commerce giant doubles down on affiliate marketing.

By Sol Wilkinson

/ 27 May 2025

Lazada Commits US$100M to Supercharge Affiliate Programme Across SEA

“Affiliates Will Suddenly Be Getting A Lot Of Calls From Brands”, Lily Ray On Future Of Affiliate Marketing and SEO

The SEO mogul shared optimistic insights about the performance of affiliates in large language models (LLMs).

By Sol Wilkinson

/ 27 May 2025

“Affiliates Will Suddenly Be Getting A Lot Of Calls From Brands”, Lily Ray On Future Of Affiliate Marketing and SEO

From Pub Meets to Portugal: Rosalyn Berrisford Reflects on Career Journey and Affiliate Marketing

Recorded at ThinkTank 2025, Roz Berrisford shares stories from her journey and spotlights current trends in Europe.

By Sol Wilkinson

/ 23 May 2025

From Pub Meets to Portugal: Rosalyn Berrisford Reflects on Career Journey and Affiliate Marketing

Belgian Court Declares IAB Europe's TCF Illegal Under GDPR: What This Means for Marketers

The ruling raises some pressing questions around performance and affiliate marketing efficacy throughout the UK & Europe in coming years.

By Sol Wilkinson

/ 16 May 2025

Belgian Court Declares IAB Europe's TCF Illegal Under GDPR: What This Means for Marketers

Industry-Wide Innovation & Unique Creativity: The Winners of the Performance Marketing Awards 2025

Last night, we celebrated the 19th year of the PMAs. Following a monumental 12 months, it was time to acknowledge those players who drove true innovation and brilliance throughout the industry.

By Sol Wilkinson

/ 15 May 2025

Industry-Wide Innovation & Unique Creativity: The Winners of the Performance Marketing Awards 2025

2Performant Acquires ProfitShare from eMAG Group in Strategic €1M Deal

The deal will unlock new market growth across Central and Eastern Europe.

By Sol Wilkinson

/ 13 May 2025

2Performant Acquires ProfitShare from eMAG Group in Strategic €1M Deal

Market Movers: Tradedoubler Launches US Headquarters

Plus, development with belboon’s file for insolvency, and WPP consolidates its agencies.

By Sol Wilkinson

/ 12 May 2025

Market Movers: Tradedoubler Launches US Headquarters

Agency Wins: Silverbean's Global Growth for BetterHelp and Tonies

Other wins include: Nest Commerce partnering with TFG London brands; Lodestar Marketing to optimise Lenovo India’s affiliate programme; and Customer First Digital onboarded by Araco Interiors.

By Sol Wilkinson

/ 9 May 2025

Agency Wins: Silverbean's Global Growth for BetterHelp and Tonies

Kochava Appoints Former Netflix Executive Peter Naylor to Board of Directors

The IAB Lifetime Achievement Award Winner will contribute to expansion and revenue growth.

By Sol Wilkinson

/ 8 May 2025

Kochava Appoints Former Netflix Executive Peter Naylor to Board of Directors

PI LIVE Europe 2025 Passes Are Now Live

Secure your ticket at the best possible price, before prices increase on June 14th.

By Sol Wilkinson

/ 7 May 2025

CapyFast and Bidwise Partner on $40M Deal to Accelerate Payouts in Performance Marketing

What does the deal mean for performance and affiliate marketing?

By Sol Wilkinson

/ 6 May 2025

CapyFast and Bidwise Partner on $40M Deal to Accelerate Payouts in Performance Marketing

German Affiliate Network belboon GmbH Files for Bankruptcy

The insolvency has put 160 jobs at risk and left partner payouts and budgets in limbo, according to reports from clients and partners. However, the network has issued a response.

By Sol Wilkinson

/ 15 Apr 2025

German Affiliate Network belboon GmbH Files for Bankruptcy