Performance Marketing - Hello Partner (Page 13)

Industry-Wide Innovation & Unique Creativity: The Winners of the Performance Marketing Awards 2025

Last night, we celebrated the 19th year of the PMAs. Following a monumental 12 months, it was time to acknowledge those players who drove true innovation and brilliance throughout the industry.

By Sol Wilkinson

/ 15 May 2025

Industry-Wide Innovation & Unique Creativity: The Winners of the Performance Marketing Awards 2025

2Performant Acquires ProfitShare from eMAG Group in Strategic €1M Deal

The deal will unlock new market growth across Central and Eastern Europe.

By Sol Wilkinson

/ 13 May 2025

2Performant Acquires ProfitShare from eMAG Group in Strategic €1M Deal

Market Movers: Tradedoubler Launches US Headquarters

Plus, development with belboon’s file for insolvency, and WPP consolidates its agencies.

By Sol Wilkinson

/ 12 May 2025

Market Movers: Tradedoubler Launches US Headquarters

Agency Wins: Silverbean's Global Growth for BetterHelp and Tonies

Other wins include: Nest Commerce partnering with TFG London brands; Lodestar Marketing to optimise Lenovo India’s affiliate programme; and Customer First Digital onboarded by Araco Interiors.

By Sol Wilkinson

/ 9 May 2025

Agency Wins: Silverbean's Global Growth for BetterHelp and Tonies

Kochava Appoints Former Netflix Executive Peter Naylor to Board of Directors

The IAB Lifetime Achievement Award Winner will contribute to expansion and revenue growth.

By Sol Wilkinson

/ 8 May 2025

Kochava Appoints Former Netflix Executive Peter Naylor to Board of Directors

PI LIVE Europe 2025 Passes Are Now Live

Secure your ticket at the best possible price, before prices increase on June 14th.

By Sol Wilkinson

/ 7 May 2025

CapyFast and Bidwise Partner on $40M Deal to Accelerate Payouts in Performance Marketing

What does the deal mean for performance and affiliate marketing?

By Sol Wilkinson

/ 6 May 2025

CapyFast and Bidwise Partner on $40M Deal to Accelerate Payouts in Performance Marketing

German Affiliate Network belboon GmbH Files for Bankruptcy

The insolvency has put 160 jobs at risk and left partner payouts and budgets in limbo, according to reports from clients and partners. However, the network has issued a response.

By Sol Wilkinson

/ 15 Apr 2025

German Affiliate Network belboon GmbH Files for Bankruptcy

Five Smart Ways to Use AI in Affiliate Programme Management

AllSaints, Hubspot, and Republic of Cats weighed in on how they are using AI on a daily basis to improve their affiliate programme management.

By Sol Wilkinson

/ 15 Apr 2025

Five Smart Ways to Use AI in Affiliate Programme Management

Lloyds Revamps Cashback Programme with Cardlytics to Boost Customer Rewards

The initiative cements CLO as a significant affiliate strategy this year.

By Sol Wilkinson

/ 14 Apr 2025

Lloyds Revamps Cashback Programme with Cardlytics to Boost Customer Rewards

The PMAs 2025 Shortlist Has Landed

With new categories and one important award requiring your vote!

By Sol Wilkinson

/ 9 Apr 2025

Monthly Top Line – March 2025

New hires, promotions, and movements from the previous month.

By Sol Wilkinson

/ 8 Apr 2025