Affiliate Marketing / Market Movers: GrowthOps Australia Enters Voluntary Administration Plus, WPP acquires InfoSum and Brunner acquires Rakuten’s Performance Solutions group. By Sol Wilkinson / 8 Apr 2025
Affiliate Marketing / What We Learned at Rakuten Advertising Dealmaker 2025 New forms of fraud, harsh truths for marketers, and huge changes to the landscape. This year’s show explored a host of significant themes. By Sol Wilkinson / 25 Mar 2025
Performance Marketing / Google Faces EU Backlash Over Search and Play Store Practices European regulators have again found Google prioritising its own products. By Sol Wilkinson / 21 Mar 2025
Affiliate Marketing / How Will Google’s AI Mode Be Tracked? Glenn Gabe shared some useful predictions about the ways marketers may be able to measure performance via Google’s AI Mode. By Sol Wilkinson / 13 Mar 2025
Performance Marketing / Programmatic Set to Surpass One Trillion By 2031 What’s driving the impressive growth? By Sol Wilkinson / 11 Mar 2025
Affiliate Marketing / Google’s AI-Only Search Results: What It Means for Affiliate Marketers New research also shows that traditional search will lose 25% of its traffic to AI search by 2026. By Sol Wilkinson / 7 Mar 2025
Affiliate Marketing / Publicis Acquires Lotame to Reach Billions of Customers The acquisition is expected to significantly increase the holding company's data capabilities. By Sol Wilkinson / 7 Mar 2025
Affiliate Marketing / Members-only / Monthly Top Line – February 2025 This month’s movers and shakers, new hires, and career moves in partnership marketing. By Sol Wilkinson / 28 Feb 2025
Affiliate Marketing / Paid-only / Google’s SEO Reckoning: Winners, Losers, and What’s Next for Affiliate Marketers Various new pieces of research summarise 2024's search updates, their impact on publishers and advertisers, and rising referral traffic from AI search engines. By Sol Wilkinson / 25 Feb 2025
Affiliate Marketing / PI LIVE Europe 2025 – Make Every Connection Count Exciting new benefits include a Hosted Meetings Programme and an AI-powered personalised app. By Sol Wilkinson / 24 Feb 2025
Affiliate Marketing / Members-only / Reddit Plans to Introduce Paywalls and Marketplace Following a rocky Q4, Reddit's CEO announces plans to focus on monetisation and advertising. By Sol Wilkinson / 20 Feb 2025
Performance Marketing / Utiq and Onetag Partner to Focus On Privacy-First Advertising Solutions Privacy and personalisation continue to be the name of the game in 2025 so far. By Sol Wilkinson / 13 Feb 2025
