Affiliate marketing growth outpaces e-commerce as sector diversifies and strengthens.
The U.S. affiliate marketing industry has grown by nearly 50% in three years, according to the Performance Marketing Association’s (PMA) newly released 2025 Industry Study.
Spending in the channel rose from $9.1 billion in 2021 to $13.62 billion in 2024, which marks a 49.8% increase and a compound annual growth rate (CAGR) of 14.42%.
This is double the growth rate of the wider e-commerce market.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
