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Once and for All, Did Creators Really Earn More in 2025? Here’s the Data

Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?

SoFire’s Hot Campaigns: It’s Time! How Sephora and Mariah Carey Won Christmas Marketing Before December

Algowatch: October Social Media Updates

Here's a rundown of all the most important social media updates you need to know from October.